In one year, we made them over $200,000 with order bumps.

I think it was $233,000 and $212,000 from upsells.

What can you do with $200 extra $1,000?

Happy 13. Happy Thursday morning, everybody.

Welcome back to the Tropical MBA podcast.

I am in my hotel room in New York City.

Ian and I are here in New York with 30 listeners of the podcast who runs seven and eight-figure business.

Our goal, as always at these events,

is to take copious amounts of notes and bring them back to you on the podcast. So look forward to

that. Recently, I was reading the survey that we put out. And a lot of what I heard from you,

the listener, is that give me tactics that are working right now that are proven that I can

make money with. So today's guest has the tactics and the receipts. I was actually personally

on a recent six-figure promotion that I saw when I emailed him. I was like, who did this?

And he said, John Ainsworth from data-driven marketing did this campaign. And so in today's interview and conversation,

you're going to learn how to increase leads, how to increase revenue per lead, and the best

news is you can do it with the tools and team that you already have. So John is an expert at

using email marketing and smartly designed landing pages to improve your profit and revenue. We already have these tools

at our disposal and most of us aren't using them to their capacity. So stick around to hear

what every business can do to make more money from their emails, how to organize your promotions.

And he'll also share a tactic for dramatically improving your opt-ins, which has had some dramatic

results across his clientele. We're also going to get into some specifics like subject lines

for promotions, how to stay out of the promotions tab in Gmail, and how to train AI to effectively

...