#82: Recession-Proof Your Business Using this Marketing Checklist
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 25 July 2022
⏱️ 20 minutes
🧾️ Download transcript
Summary
The economy has many business owners on edge. How can you recession-proof your company? One key way is to make sure your marketing is strong and effective. The right marketing strategy has the power to make your business thrive and grow, even in an economic downturn.
In today's episode, Donald Miller shares some marketing tips that every business owner should implement. These tactics can help you boost your revenue and carry you through a disruption in the economy. Listen in and discover how a menu of products, creating a sales funnel, and setting financial goals can help you make more money no matter what's going on in the economy.
Get immediate access our new How to Grow a Great Marketing Business 10-Step Checklist at GrowYourMarketingBusiness.com.
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Transcript
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| 0:00.0 | Before we start the show, I want to tell you about my first million hosted by San |
| 0:04.5 | Par and Sean Perri and available now on the HubSpot podcast network. |
| 0:08.8 | My first million features famous guests discusses how companies made their first million |
| 0:13.9 | and brainstorms new business ideas based on the hottest trends and opportunities in the marketplace. |
| 0:19.2 | Recent episodes you should absolutely check out are three profitable business ideas you should start |
| 0:24.2 | in 2022, drunk business ideas that could make you millions and asking the founder of Grammarly |
| 0:30.9 | how he built a $13 billion company. If you are curious to know how successful business leaders |
| 0:36.9 | got to where they are and the opportunities and trends you need to be looking out for when it comes |
| 0:41.1 | to growing your own business, listen to my first million wherever you get your podcasts. |
| 0:47.1 | Welcome to the business made simple podcast brought to you by the HubSpot podcast network. |
| 0:54.8 | Every week on the show we coach you to build your business like an airplane. The cockpit is your |
| 0:58.4 | leadership, the body is your overhead, the right engine is your marketing, the left engine is |
| 1:02.7 | your sales, the wings are your products and the fuel tanks are your cash flow. If you master the |
| 1:07.2 | six parts of a small business your business will fly far and fast. Every week we help a business |
| 1:12.2 | owner just like you optimize their airplane. I'm your host Donald Miller. |
| 1:19.1 | Listen we might be going into a recession. I'm hearing all sorts of things. Bloomberg I think |
| 1:24.8 | of while ago gave it a 35% chance. I think they've up to 50 or 60. The Fed is now saying nope nope |
| 1:30.8 | not going to go into a recession. We're going to we're going to do stuff with interest rates to |
| 1:34.0 | make it different. It's just a weird time. I think even if we don't go into a recession and I'm |
| 1:39.1 | no economist but listen if we don't go into a recession things are still going to get strange. |
| 1:43.5 | Supply chain issue disruptions chips on cars. Have you ever dealt with anything like this? |
| 1:48.8 | I had somebody told me recently there are usually three disruptions happening at one time |
... |
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