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A Well-Designed Business® | Interior Design  Business Podcast

827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 18 November 2022

⏱️ 57 minutes

🧾️ Download transcript

Summary

Today With Bart Anestin: Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast.  Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business. Pick It Apart [5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with. [14:00] Bart explains how clarity in your goals and vision helps your marketing. [21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing. [29:40] How being clear on what you offer leads to confidence.  [39:33] Bart talks about his podcast The More Life. LuAnn Nigara and Bart Anestin's Ah-Ha Moments “Most businesses, big or small, don’t have a solid marketing strategy.” - Bart Anestin “One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” - Bart Anestin “When you're confident in your messaging and your process, that's when you can implement a lot of different things because your marketing assets are there supporting everything else.” - Bart Anestin “The branding and marketing world has been democratized because of social media.” - Bart Anestin More About Bart Anestin: Bart Anestin is the owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. He’s passionate about helping brands tell their story in today’s connected world. Form, function, and awesome clients are the perfect recipe for design, brand alignment, and strategic digital marketing. Bart’s creative approach finds solutions that are mindful, intentional and beautifully crafted. When he’s not at work, you’ll find him at home chasing after his two kids and rewatching episodes of Seinfeld for the umpteenth time. #serenitynow Connect with Bart Anestin Website  Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #174: Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours. #746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio Window Treatments for Profit: #87 Joe Gebara: Living Life to its Fullest and Run a Successful Window Treatment Business

Transcript

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0:00.0

Hey, just letting you know that Luann University registration is opening November 24th,

0:07.2

2024, and classes are starting the week of January 20th, 2025.

0:13.6

Head over to luanuniversity.com to learn more about classes on sales, on marketing,

0:20.6

on process, and on profits.

0:23.4

And at the website, you will learn about the fantastic bonuses that we have for you throughout

0:28.9

the registration period. Luann University.com.

0:35.1

This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient

0:40.7

flooring. Using the Revelwood selector tool, you will be able to find curated suggestions for each

0:46.3

specific project based on criteria such as style, color, zip code, and usage. Because the species of

0:53.7

wood that performs in a laundry room in Key West is not going to be the

0:57.5

same as the wood that will perform in a living room in Chicago.

1:00.9

And how do you know that?

1:02.3

Well, Reveldwoods helps you.

1:03.8

Know before you specify.

1:05.1

And when you sign up for a free professional membership, you'll get access to exclusive

1:10.4

discounts and referral benefits.

1:12.6

Visit revelwoods.com to get started.

1:27.1

Welcome to a well-designed business.

1:29.4

My name is Luann Nigara, and I'm so glad you found this podcast.

1:33.2

Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.

1:38.9

So I know and I understand the challenges you face in running your interior design business. I also know that your

1:46.7

talent alone isn't enough to ensure your success. So on this podcast, we talk about strategies and

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