#81: How You Can Create a Subscription Model for Your Business

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 18 July 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you had recurring revenue that covered most (if not all) of your monthly expenses? Anything on top of that would be pure profit. If your business is seasonal or has a highly fluctuating monthly cash flow, a subscription model could help you stabilize your revenue stream and cover your monthly overhead.

In today's coaching conversation, Donald Miller sits down with Jacob Bradley, CEO and owner of PsychTalent, a company that recruits clinicians for their clients. Jacob's biggest challenge is that his only stream of revenue is inconsistent – some months bring in a lot of money, while other months are pretty thin. Listen in as Don coaches Jacob through creating a subscription model you can also use to generate additional recurring revenue in your own business!

TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com

SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast

FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com

Transcript

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0:00.0	Before we start the show, I want to tell you about my first million hosted by San
0:04.5	Par and Sean Perri, and available now on the HubSpot podcast network.
0:08.8	My first million features famous guests discusses how companies made their first million
0:13.9	and brainstorms new business ideas based on the hottest trends and opportunities
0:18.3	in the marketplace. Recent episodes, you should absolutely check out our three profitable business
0:23.2	ideas you should start in 2022, drunk business ideas that could make you millions,
0:28.6	and asking the founder of Grammarly how he built a $13 billion company. If you are curious to
0:35.2	know how successful business leaders got to where they are and the opportunities and trends you
0:39.6	need to be looking out for when it comes to growing your own business, listen to my first million
0:44.2	wherever you get your podcasts. Welcome to the business made simple podcast brought to you by
0:52.9	the HubSpot podcast network. Every week on the show, we coach you to build your business like an
0:57.2	airplane. The cockpit is your leadership, the body is your overhead, the right engine is your
1:01.3	marketing, the left engine is your sales, the wings are your products, and the fuel tanks are your
1:06.1	cash flow. If you master the six parts of a small business, your business will fly far and fast.
1:11.9	Every week we help a business owner just like you optimize their airplane, I'm your host Donald
1:16.4	Miller. Today on the podcast, we're going to talk about passive revenue. Don't you wish your
1:21.5	business created enough passive revenue that you could cover a giant chunk if not all of your
1:27.0	overhead and everything else you may was profit. That is exactly where today's coaching guest
1:32.0	is finding himself. Jacob Bradley joins us and is the CEO and owner of Psych Talent. It's a company
1:37.3	that recruits therapists, psychologists, and clinical leaders to provide therapy for specific
1:42.8	clients. So in this episode, I'm going to help Jacob think through how he can generate passive
1:46.8	income not through on-demand courses, but through a subscription model. If you have a lot of
	...

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