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Fullerton Unfiltered

813. “You’ve Changed…” And That’s the Whole Point!

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 14 May 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

They say, “you’ve changed,” like it’s a bad thing. But what if that’s exactly the goal? In this episode, I’m sharing how Brian’s Lawn Maintenance isn’t the same business it used to be — and why that’s something to be proud of. The vision has evolved, the goals are bigger, and the standard is higher. This is about growth, maturity, and becoming the kind of person (and business) who can handle the next level. If you’ve ever felt torn between staying the same or stepping into who you’re meant to be — this conversation will hit home.

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Transcript

Click on a timestamp to play from that location

0:00.0

With prices going up, you might wonder, what can I get for $25 these days? A pizza, maybe some gas,

0:07.1

or the ultimate lawn and landscape experience? That's right. This October, join us at Equip Exposition

0:13.7

in Louisville, Kentucky, where you can dig, mow and test drive all the mowers, truckloaders,

0:18.6

chainsaws, and UTVs that you've been drooling over on Instagram?

0:22.7

Equip has all the equipment you'll ever need.

0:25.6

Upgrade your badge with over 100 game-changing education sessions that could spark your next breakthrough.

0:32.0

After a day like any other, we'll celebrate your hard work with a big and rich concert that's included with your $25

0:38.2

registration at no additional cost.

0:40.8

Thousands of contractors are growing at Equip this year.

0:44.0

Why not you and your team?

0:45.9

Registered by May 31st for $25 tickets at Equipexposition.com.

0:50.4

That's EQUIP exposition.com.

0:53.7

Use code Brian or the link in the show description to save 50% off this already low price.

1:04.6

You're now listening to the Fullerton Unfiltered Podcast.

1:09.0

Straightforward. No-nonsense business advice. Completely on. Unfiltered Podcast. Straightforward, no-nonsense business advice.

1:12.0

Completely on.

1:13.8

Unfiltered.

1:14.9

Grow your business.

1:16.1

Grow your life.

1:17.3

Now, here's your host, Brian Fullerton.

1:20.9

Hello, it's Mr. Producer.

1:23.3

Today we are letting you eavesdrop on a very powerful conversation between Brian Fullerton

...

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