Is there a reliable pattern for exiting our business for 5 to 7x multiple?

Today's guest talks about one pattern that we could emulate to achieve similar results

and so much more.

Like, for example, how do we think about how much our companies are worth in 2025?

And importantly, what is the percentage chance that any of this is going to work out for us,

that we actually can sell our businesses and are there things we can do today to start planning

for that?

Might we build differently?

I want to take today's episode as an opportunity for all of us to reflect on the asset

value of what we're building.

I still think for most boostrappers,

the most reliable way to build wealth is strong cash flow, strong profitability, and a great personal savings plan. But on the other hand, it's worth considering what potential down the road

exit plans look like, liquidity events, or cashouts,

and it should affect what we do on a day-to-day basis, knowing that so many exit processes

are disappointing for founders. I've invited Rob Walling on the show. Through his podcast startups for the rest of us, his tiny seed fund, and through his

broader community micro-conf, he's helped thousands of entrepreneurs who are seeking to exit

for life-changing money.

But importantly, he's also done it himself.

And so I wanted to get a sense for what larger patterns is he seen

that we can employ on a day-to-day basis in our entrepreneurial ventures. Importantly, I want to

point out that Rob has a new book available. It is called Exit Strategy, and it is fantastic. Last week, we talked about this concept of the authentic web and Rob's always been a leader in

that who's not only practicing entrepreneurship but sharing transparently his learnings

...