There's something about the entire professional class being thrust into remote work during COVID.

That there was this like collective awakening.

Like, oh, I'm the product.

Happy Therapeut. Happy Thursday morning, everybody. Welcome back to the TMBA podcast.

Today we've got a really interesting one with a really interesting guest.

Welcome back to the program, Jeff Picero.

How's it going, everybody?

Happy to be back here.

Today we've got a host of topics that we are going to talk about.

The first one, inspired by sort of the idea that has fueled this podcast for so long,

which is at some point it occurred to me that I can make as much money screwing around on the

internet as I can make in a job. So why don't I just screw around on the internet all the time? And the

question I think that we want to talk about today is what business models are viable for

lifestyle business owners today? Because there has been some fud, Jeff. There has been some concern

that maybe a lot of these loopholes, the arbitrages have closed down

and what is happening in 2025 for people who want to screw around the internet and make some money.

And at the end, for those of you are hardcore listeners, we're going to dig into some of Jeff's

biggest takeaways from our speakers down in Mexico. We also can talk about some Bangkok planning,

and I've got some news updates I want to share as well at the end.

Yeah, there's been a rich history of different schemes and side hustles from the early days of online publishing, online advertising.

And I think people in our set have taken advantage of almost all of them at some point or another. But between the changes with AI, the changes to Google, the way that this market has matured, it seems like a lot of those loopholes are closing. And so it's interesting, yeah, as a thought experiment, to see what an easy on-ramps for people coming out of the normal world into entrepreneurship. Yeah, and that's all you need is like you just spark, right? Once you get that on ramp, you get some momentum, you find some new opportunities, and you wake up and you've been squirre around on the internet for 5, 10, 15, 20 years, and you don't have to go to a job anymore. And that's essentially, I think, a lot of the value in these loopholes.

So it's interesting to, like, spot them out.

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