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Tropical MBA: Entrepreneurship & Founder Lifestyle

#812 From Struggling Plumber to $57K MRR w/ Tom Richards

Tropical MBA: Entrepreneurship & Founder Lifestyle

Dan Andrews; Ian Schoen

Digital Nomad, Business, Ecommerce, Society & Culture, Amazon, Founders, Cash Flow, Places & Travel, Founder, Business Owner, Cashflow, Management, Entrepreneurship, Million, Operator, Operations, Profits, Distributed Team

4.9 • 527 Ratings

🗓️ 19 June 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

From hating life on a Sydney construction site to building a $57K/month agency from Bali, Tom Richards—founder of PlumbElec Marketing—has lived the remote founder arc. In this episode, he shares how niching into plumbing and electrical businesses helped him scale fast, why Google Maps still dominates local SEO, and how he balances agency life with lifestyle design.

You’ll hear Tom’s take on ChatGPT use cases, the best tools for founder efficiency, and whether he’s ready to scale or keep things lean and profitable. Plus, Dan breaks down what might be the most reliable location-independent income roadmap in 2025.

LINKS:

Connect with Tom
Daily Huddle template
The 4-Hour Work Week by Tim Ferriss
Share your story/sponsor the pod
22 free resources for founders
Connect with 1,000+ generous global entrepreneurs
Read Dan’s book “Before the Exit”

CHAPTERS:
(00:02:18) From Plumber to Agency Founder
(00:04:07) How Tom Built His First Client Base
(00:04:58) $57K MRR and the Current Team
(00:07:23) Why Tradespeople Are the Best Clients
(00:09:51) Transitioning from Daily Huddles to Weekly Calls
(00:12:14) The Real Numbers Behind Tom’s Retainer Model
(00:13:38) Hormozi’s 1-1-1 Model in Real Life
(00:18:50) Surviving the SEO Upheaval in 2025
(00:19:25) Why Google Maps is Still Gold for Local SEO
(00:23:34) How to Use Case Studies to Supercharge Cold Outreach
(00:25:59) Should You Scale Your Agency or Stay Lean?
(00:31:31) The Most Reliable Remote Income Roadmap
(00:35:31) What Agency Life is Really Like
(00:39:28) Tom’s Favorite ChatGPT and AI Tools
(00:41:04) Bali vs Thailand: Which Is Better in 2025?

CONNECT:

Dan@tropicalmba.com
Ian@tropicalmba.com

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.

PLAYLIST:

The Changing Landscape of SEO and the Influence Equation

The Brutal Truth About Business Exits with Rob Walling

1,000 Customers from One Channel

The First 1,000 Days of Running an Agency

Transcript

Click on a timestamp to play from that location

0:00.0

What is the most reliable way to start a location independent business?

0:17.3

In today's episode, we'll share with you a simple roadmap.

0:21.3

Also, we'll discuss how you can add on recurring revenue onto your current business.

0:25.8

To do so, I've invited Tom Richards on the show.

0:28.5

At the top here, I just want to share some things that come out in this conversation.

0:32.2

It's like a classic business puzzles.

0:35.9

So one of the things to look out for is the number one decision that Tom made

0:39.6

that is psychologically difficult, but tactically, it's very easy. It's something we can emulate

0:45.5

and unlock a ton of growth and new clients for Tom. So he cites it as the most important thing

0:51.1

he's ever done in his business. And this is a decision that's like

0:54.7

right on most of our doorstep. So pay attention for that. We also talk about the retainer model

1:00.1

in some detail. How do we retain revenue so we don't have to continually bring in more and more

1:05.8

new clients every month? We also touch on a classic dilemma for service founders, which is, should we scale or not?

1:14.1

Also, is it more appropriate when we're positioning our service to sell results or to sell process and

1:21.0

deliverables? And at the end, we'll round out the conversation with a simple roadmap for starting an

1:26.5

agency or a new service revenue stream

1:29.4

on your current business. So I really enjoyed this conversation with Tom. Before I roll it,

1:34.7

just a little behind the scenes, this will be the last pod in the office for a little while.

1:38.5

Ian and I are heading to Europe this summer to spend time with so many of you. And a quick reminder, if you're listening

1:45.5

to this and you're a DC member, registration for DCBKK 2025 is currently live. So make sure

1:53.7

you grab your spot before July for access to the best price and a whole bunch of goodies.

1:59.6

So without further ado, let's roll my conversation with Tom Richards.

...

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