#809: How to Win with Ads in the New Algorithm Era

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9 • 867 Ratings

🗓️ 28 April 2026

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing has completely changed—and most boutique owners are still using strategies that no longer work.

Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what's actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on what successful boutiques are doing differently—and why so many others feel stuck despite working harder than ever.

You'll learn:

Why there's NO "one-size-fits-all" marketing strategy
The biggest mistake boutique owners make with ads
Why content volume is now non-negotiable
How the algorithm (Andromeda) is changing everything
Why your website won't grow without traffic strategy

Join The Boutique Hub

Join Boutique Hub Black

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Ashley Alderson: Instagram

Transcript

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0:00.0	Welcome to the Boutique Chat podcast where we're going to help you build a profitable,
0:03.8	sustainable business without you having to sacrifice your profitability, your family, or your sanity.
0:10.2	Each week we're going to dive into real conversations with retailers who have been exactly where
0:13.8	you are and industry experts so you can learn and know exactly what to do next, all in community
0:19.1	over competition. Whether you're just getting started or you're growing past an eight-figure business,
0:23.7	you're in the right spot.
0:24.8	So let's get into it.
0:25.9	Welcome to this week's episode.
0:31.6	Hey guys, welcome back to the podcast this week.
0:34.3	Zoe, I am so pumped that you were on the show this week.
0:37.3	This is awesome. Thanks for being here. Oh my gosh, Thank you so much for having me. I'm so excited. Oh, man. All of your boutique of black peeps are going to be like, that's my coach. They're going to be so excited to see you. I love that. So good. All right, well, let's jump into it. So we have a lot to talk about today. Strategy.
0:55.5	What's working now? What's not? This is an episode, you guys, where I hope you're listening and you're taking a ton of notes on the things that we're going to go over because I think it's going to have a direct impact on your marketing in the next year. But before we get into all the tactical, We're going to zoom way out. Zoe, you were our very first coach that we hired
1:11.9	inside of Boutiquea Black, which is a huge honor. Like, you came so highly recommended. Jeff's
1:17.3	like, man, if there's anybody we need to help kick this off. Like, it is Zoe. So how cool to have
1:22.4	you here. Oh, my gosh. It feels so lucky to be here. It feels like full circle because I was in
1:26.9	boutiquea before, like for years before. And so just listening to the podcast, knowing Jeff, knowing you,
1:33.4	so it's like full circle. I love it. And we even got to meet in person, like at Mastermind,
1:37.8	all the things. Why don't you take us back? Tell us like what you did before you came in a boutique
1:41.3	a black and what your background was. Yeah. So, I mean, I've always worked at boutiques all throughout college.
1:46.9	I worked at just different boutiques.
1:48.6	And landed at, after COVID, after graduating and everything, landed at Coastal Bloom.
1:54.2	When Steph was just starting doing life selling, transitioning from a flower shop to being more clothes and online.
	...

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