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Real Estate Rockstars Podcast

801: The Real Estate Agent’s Little Red Book of Selling with Jeffrey Gitomer

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 8 July 2019

⏱️ 52 minutes

🧾️ Download transcript

Summary

Jeffrey Gitomer’s Little Red Book of Selling should be required reading for anyone in sales. With over 5 million copies sold worldwide, it’s one of the top sales books of all time. On today’s podcast, Jeffrey breaks down his book’s most important principles and reconstructs them for real estate professionals. Listen and learn why people buy – what actually motivates prospects to say “yes.” According to Jeffrey, this information is infinitely more important than knowing how to sell. Jeffrey also covers what agents should be asking at listing appointments, why agents shouldn’t ask for referrals, and more. Get Instant Access to Hundreds of Free Real Estate Tools Visit hibandigital.com/toolbox Claim Real Estate Discounts, Free Trials, and More Visit hibandigital.com/resources Sponsors Rebus University - Get Over $10,000 in Real Estate Training for as Little as $97 Visit futureofrealestatetraining.com PadHawk - Find Your Market's Best Leads for FREE with a 7-Day Trial Visit padhawk.com Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure List Visit 4closure.info

Transcript

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0:00.0

So the big question is this, how do most agents who don't have access to the secrets that the top agents hoard to themselves grow and prosper in today's real estate environment?

0:17.0

That is the question and this podcast will give you the answers.

0:23.1

I'm Pat Heiden and welcome to real estate rock stars. And now for the review of the day.

0:35.0

All right, I got a one-star review.

0:41.0

Oh, goodness. From Portland's number one a realtor. Portland's number one realtor. He might be giving himself or she might be giving himself away right here. You sold your soul pat. Love the

0:57.6

content. Been listening for years but in the last few weeks you've added so many ads in your podcast that's hard to listen to

1:04.8

not even relevant ads either come on Pat it looks so bad I'm sure you're not

1:10.6

dying for the money.

1:12.6

Sad face, sad face, sad face.

1:15.2

You know, I don't know how to react to something like this.

1:17.1

I mean, you know, here's at the end of the day, you know, I've done close to 800 of these

1:21.3

and in our original thought process when we we started this

1:25.6

project was we would monetize it I pay for employees pay for the radio show basically and make a profit by selling Rebus

1:36.9

University courses and what we found is the original prices that we're

1:42.0

charging for our courses now are probably about a tenth of the cost of what we started out charging.

1:49.0

And this is relevant in the fact that we... you know we're selling memberships to all of

1:54.4

our seventeen courses for

1:56.8

twenty seven dollars a month now where before would be it could be

2:01.0

you know a thousand a month and so we had that we had to make up the

2:06.7

income by doing ads for other people rather than ads for Reebis University I don't know what to, you know, otherwise I wouldn't be able to edit it, I wouldn't be able to do anything with this.

2:18.0

I wouldn't be able to do the podcast. And there's not, and trust me, Portland's number one realer.

2:23.7

Doing podcast is not a jackpot by any means for money and these guys that pay for these

...

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