The Super Bowl is the number one ad I believe in in the world.

It's a television commercial.

And it's not even that I don't think people watch commercials.

People watch commercials.

It's the cost associated with making a commercial in return

for how much is consumed and to people buy shit.

But all these commercials being made for what?

People watch the content, not the thing that interrupts you from the content.

Not just the way the world works, which is why ads have to be the content.

You have to make shit people want to watch.

There's not a single creative agency that of the great 30-40, which I have incredible admiration for what they do in making a

television commercial the problem is if they ever took those talents and

refurbish them to understand how to make day in and day out

creative work in social the talent that all these creative agencies would have a

much better life they would enjoy it Could you imagine being someone who's

creative sitting in nine months of meetings and then a year late like seven

months later seeing a television commercial and seeing a spec of what you thought in

it? Sixteen months to get to get to something seeing a spec of what you thought in it.

16 months to get to something

that doesn't see the light of day

and ends up on the cutting room floor.

You know, they didn't grow up the way these guys think about creativity.

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