2025 Marketing Strategy That Will Revolutionize Your Ads
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 11 September 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
Today's podcast is my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and why it is the variable of any marketing conversation — a winning strategy is going consumer up, not boardroom down. It's all about trying new things in your day-to-day advertising and letting the intelligence of AI bring your ads to the right audience!
Transcript
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| 0:00.0 | I give the greatest speech of my life in a forest and no one hears it. |
| 0:03.8 | What did it actually do? The ability for a video to go viral as we sit in this conference room right now |
| 0:09.8 | is dramatically higher than it's ever been in the history of marketing. |
| 0:13.0 | How brands grow in the 90s is vulnerable in 2024. |
| 0:17.0 | It's all rah rah rah and fun and games, |
| 0:19.5 | but then if your numbers are down, you go back to tried and true. Biggest conversation in marketing going forward, |
| 0:24.8 | we can now measure if the creative is good. |
| 0:27.2 | The creative is the variable of this entire conversation. |
| 0:30.3 | Now the creative finds you, because the AI is that good. |
| 0:33.5 | We've put common sense way back and we need to bring common sense back into companies. |
| 0:38.7 | Thank you. |
| 0:39.7 | Okay. |
| 0:40.7 | Attention is the number one asset. |
| 0:45.0 | I choose optimism. |
| 0:46.7 | Your old principles of building brands still stay true. |
| 0:50.3 | Yes, but I think it's been the vulnerability |
| 0:52.4 | of the industry |
| 0:52.9 | of the last 30 years. |
| 0:54.7 | You know, us wanting everything to be matching luggage |
| 0:57.6 | and on-brand, based on our subjective opinions, |
| 1:00.6 | has made us incredibly not relevant. |
| 1:03.5 | But I will say that how brands grow |
... |
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