What Every Marketer Can Learn From Politicians On Social Media
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 13 September 2024
⏱️ 7 minutes
🧾️ Download transcript
Summary
Today's podcast episode is my appearance on CNBC's Squawk Box, where I talk about the power of social media. Looking at the Obama win in 2008 and Trump in 2016, I share why I think it all comes down to social media. Many people underestimate social media's organic reach. I also share my thoughts about hope vs. fear and much more. Hope you enjoy!
Transcript
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| 0:00.0 | I don't know how people don't get this. |
| 0:01.6 | The Obama win and the Trump win eight years apart |
| 0:04.8 | happened because of social media. |
| 0:06.9 | The 2008 Facebook execution |
| 0:09.9 | that the Obama campaign did is historic and the preview to 2016 Trump Twitter. |
| 0:17.2 | Social media has the attention of the end consumer at a scale that our society continues |
| 0:22.3 | even now to underestimate and those who know how to |
| 0:25.7 | create, communicate, and execute on it when. |
| 0:28.8 | Does hope work on social? Of course it does. How do you think I have 40 million followers? |
| 0:34.5 | No, well I think it does. |
| 0:36.5 | Me too. There's only two extremes. There's hope which is hard. |
| 0:41.0 | Right. Love and hope and optimism is hard. |
| 0:45.1 | Fear and negativity and cynicism is easy and lazy. |
| 0:50.0 | Yes, hope works. |
| 0:51.0 | The problem is most people aren't talented enough for hope. |
| 0:54.0 | How do you think this election is going to play out on social? Who's winning right now? |
| 0:59.0 | I mean, look, America's 50-50. Who's winning? |
| 1:03.4 | Both neither depends how you want to look at it. |
| 1:06.1 | I think what's most important is when you think about what they did yesterday, |
| 1:10.7 | I think for the people that are watching this program I'm stunned that Washington |
| 1:16.0 | D.C. is sometimes ahead of Madison Avenue. I think the real punchline is |
| 1:20.5 | that Fortune 500 companies are grossly under investing in influencer marketing |
... |
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