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WhatCulture Wrestling

8 Amazing Wrestlers That Flopped In WWE's Ruthless Aggression Era

WhatCulture Wrestling

WhatCulture Wrestling

Sports, Wrestling, Sports & Recreation

4.41.6K Ratings

🗓️ 18 July 2026

⏱️ 10 minutes

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Summary

'Ruthless Aggression' wasn't exactly kind to these otherwise-incredible WWE stars. Simon Miller presents 8 Amazing Wrestlers That Flopped In WWE's Ruthless Aggression Era...


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Transcript

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0:00.0

The ruthless aggression era is proof that anything can change. When it was happening, the older Attitude era crowd wasn't that into it, and then today, those who found WW during that time love it. It's the Star Wars prequels all over again. When you do go through it right now, though it is a mixed bag, but there were still some huge stars, and there, not all of them worked. There's a catalogue of reasons, which is why we shall look at this today. Who came in with power and then fell off a ledge? Or something like that. But on behalf of what coach wrestling? My name is Simon Miller. Let's find out. Number eight, Goldberg. This was huge, and let's not act like it wasn't. It hurt because Bill Goldberg walked in 24 hours after Steve Austin had secretly retired. We were never going to get that match. Still though, Goldberg being in WWW was super duper super-whooper exciting, even more so because he was going to go toe to toe with the rock. If you can't get the rattlesnake, that is absolutely the best alternative. It's sort of created an odd shift because the WWE crowd was always going to be on rocky side, but still, two legends going at it and one of the WCW guys we always wanted to see take your thumb and put it in the upwards position. The issue was the great one was leaving after their first match, and from there, man, you can see the disconnect on screen. Bill wanted to be the guy he always was, whereas WWE felt

1:12.3

like, well, if you are going to be a main eventer, you need to work long matches. That just didn't work at all, and yes, they kept falling out. It meant Goldberg didn't win the world title when he should have done, and the Triple H feud was all over the place. By the time Gold Dust was putting a wig on Bill's head. I mean, forget about it, we were done. It's why after a year he decided

1:29.9

not to react with the place. By the time Gold Dust was putting a wig on Bill's head, I mean, forget about it,

1:27.8

we were done. It's why after a year he decided not to re-up with the company, but yes, not before

1:32.9

that brought Lesnar match at WrestleMania 20. Thank goodness we got to do a do-over in 2016,

1:38.2

because the first run was just not what we wanted it to be, and believe you, me, Goldberg feels

1:42.5

exactly the same. I mean, I think it's what he

1:44.8

was worried about to begin with. Number seven, Sean O'Hare. Even when WCW was on its last leg, Sean O'Hare was a massive bright spot. The man had so much potential and that swan-ton bomb, O'Hare was a big old lump of a dude, but he could still somehow fly through the air. He's also one half of the last ever tag champions in WCW, and that counted for something.

2:03.9

Whatever you had, this was the time to use

2:05.6

it. The rumor had always been that if Eric Bischoff was able to sort his WCW purchase out,

2:10.0

he was going to shift Sean up to the top spot, but instead, Sean O'Hare was part of the invasion

2:14.5

angle, and yes, we all know the deal with that. It wasn't what it should have been.

2:34.8

It meant he had to go to OVW because everybody must learn the W-W-E style before the main roster, when he got that weird but kind of cool devil's advocate gimmick. I actually think there could have been something in this, but like a lot of ideas, during the ruthless aggression era, it got stopped after three weeks because surprise, surprise, it hadn't got over,

2:38.7

but that's all you get. Next up was standing side by side with Roddy Piper, which also could have been cool when Piper got fired after a very controversial interview. It meant WW we had no

2:44.7

plans before sending Sean back to developmental and then they released him. And that was a stupid

2:49.8

move. We most definitely had something here.

2:52.3

Number six, Sheriff Steve Austin.

2:54.1

So this one, I would say, is debatable.

2:56.3

I found Steve Austin consistently entertaining no matter what.

2:59.4

Even the 2001 heel term, which business-wise was a mistake.

3:02.8

That man was hilarious.

3:04.3

After he did retire at WrestleMania 19, there was no way WWE wasn't going to find a use for Austin, though. So yeah, he basically became the raw general manager. I guess the setup wasn't ideal as a month before he had lost a Survivor Series match when his team took on Eric Bischoff's squad. And the stipulation was, if Steve was defeated here, he would be gone forever. And then he just shrugged his shoulders and came back anyway. I would say the problem was WWE didn't really have a plan for the Rattlesnake, so they just tried to work him into last-minute angles. I don't need to tell you this. That is not how you use Steve Austin. Why do you think years later he was the special guest referee for Michael Cole versus Jerry Lawler at Mania 27? It was just something to do. And again, yes, that was way after this, but the planning remained the same. Due to his no bumping rules, he never really got into it with evolution either, and they would be the guys to try and stop because they were running rampant. But yeah, with no potential of another match between Triple H and Austin, I imagine the politics were through the roof. And it can still be fun to watch today, but at the time, well, you can go find message boards. If you do want to be a massive nerd, it wasn't the right fit. Number five, Gil Kim. We do not give enough credit for what Gil Kim and Awesome Kong did in TNA. In a period where women's wrestling in the United States of America was not taken seriously, they went and did the opposite. I mean, basically every single match they had ruled. The problem was when Gail was in the WW in 2003, it just was not the same. Lita and Tristrattes were able to break through, but man, it was like pulling teeth. It was ridiculous, really. But even the women of the time were told by WWE management, you're not allowed to work like the guys. I mean, how stupid is that? So even though Kim did become women's champion after winning a battle raw, it was just for weeks of nothing, because that's just what WWE did. They came up with a bunch of mad stories and angles that you'd never do today, and even people that had championship gold around their waist, or they weren't treated like other people in the company. It was the only time Kim won that title, too, despite also being in the company from 2008 to 2011. After year, she did get released in 2004. That's why we always need to go pop over and see what she did do in TNA. She was a seven-time champion, and again. If you enjoy where the women's division is today,

...

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