I want to move over now and talk more around kind of how things are changing in marketing in

general because there's a couple things we can touch one here. So marketers are using cursor now,

what people actually want for marketing services. And then also the fact that IBM just cut

8,000 people against one thing. May I? Yeah. So maybe we can start on that one first. So

8,000 people versus one chat bot. So who does it

better? Obviously the chat bot did it better because they cut 8,000 people. Yeah. So, so I'm just looking at

this one over here. And I've been laid off 8,000 HR employees, not for budget, not for performance.

They got replaced by a chat bot. That bot is ask hr and it runs on ibn's own

a ianx orchestrate okay 94% of hr work automated pay vacation paperwork even terminations

3.5 billion in productivity gains 40% drop in hr costs ibn built a system that made these

types of layoffs possible now they're selling it to everyone else.

Package, no code, enterprise ready. But you're going to start to take a look at this afterwards. They don't have that many people on HR, but yeah. IBM calls it innovation. Let's call it what it is, y'all. One of the first at-scale white-collar replacement experiment, and it worked. Yeah. I think I was just texting

with a mutual friend

this morning

and I'm like

so how many of these

AI on and it worked. Yeah. I think I was just texting with a mutual friend this morning and I'm like, so how many of these AI automation people do you have now? A couple weeks ago, it was two. Now it's six. It's growing pretty quick. I'm like, so what's the job? Automate everything they can and then replace where we can and build these flows where we can. And then they're like, we're on a mission right now to replace our internal gong. I'm like, that doesn't seem really difficult to build.

It's going to take a little time, but he's like, yeah, it's going really well right now. Wait, why do they want to replace gong? Expensive. Yeah, but Freshworks, is it Freshworks as a company? They have a gong alternative that's really cheap how much is it it's like a fraction of the money it's not like half the

cause yeah i think they want to see if they can build workflows to just replace it. Sometimes it makes sense to just pay for the cheaper one. Yeah. So instead of trying to build it, but like, you know, they have their own philosophies and there's no right or wrong answer for that.

But I think we're going to see a lot more of this.

And look, we saw it happen with customer service.

Now this is HR.

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