The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 21 July 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth. TIME-STAMPED SHOW NOTES (00:00) The Cookie Business: A Sweet Start (02:55) Marketing Lessons from Warm House Cookies (05:43) The Evolution of Podcast Advertising (08:48) Influencer Marketing vs. Podcast Ads (11:50) The Importance of Execution in Business (14:50) Raising Capital: The Double-Edged Sword (17:43) Navigating Market Competition (20:50) The Balance of Speed and Detail in Execution (23:42) Cutting Costs and Making Strategic Decisions (26:45) Leveraging Partnerships for Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So, Neil, let me tell you about these new cookies I got over here.
0:08.2	So, guys, in the camera, you can see these are these Biskof cookies.
0:11.4	They're nice and fancy.
0:12.4	And those are you listening, Neil, do you want to describe what you're seeing right now?
0:15.5	I don't know what the base is, but it looks like some sort of cookie.
0:18.4	I don't know if it's chocolate chip or oatmeal or whatever it is or just a plain cookie.
0:23.1	A biscoff standing up.
0:25.1	And I don't know what the white thing is.
0:26.3	The white thing kind of looks like cheese, but it's not.
0:28.2	It's white chocolate.
0:29.4	And then she made the cookie.
0:31.2	My friend Stephanie made the cookie from scratch.
0:33.1	And then there's like some salt on it as well.
0:35.0	But what kind of cookie?
0:35.9	Is it chock? It's a biscoff. It's a biscoff cookie.
0:37.7	Oh, no, no, no.
0:40.1	Yeah, I don't know what the cookies.
0:40.9	It looks like a regular cookie.
0:41.7	I don't see any chocolate chip or anything.
0:37.0	Maybe some oatmeal or whatever. But this is really nicely done. And by the way, she started his company three weeks ago. and it's called Warmhouse Cookies, so at Warmhouse Cookies on Instagram.
0:55.2	And I think when you design something like this from a marketing standpoint, it stands out because I bought this for Neil's kids right thank you Eric yeah and I'm
1:00.0	like dude the fancy ones let's give it to the kids because it's like whoa like I've never seen a
	...

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