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Marketing School - Digital Marketing and Online Marketing Tips

To Become Rich, Chase Pain

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 16 July 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters. TIME-STAMPED SHOW NOTES (00:00) The Pain of Excellence (10:13) Raising Resilient Children (20:21) The Importance of Pushing for Results To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

The phrase here from the Four Seasons founder is, if you want to become rich, like excellence is the capacity to take pain, right? How much pain can you take? And when you look at people in your organization, the people that are maybe, or not even your organization, people around you, it's not that you're smarter than them or anything. Most of the time we're like pretty much the same level of intelligence, right? I think that is, that's the case with most people.

0:22.2

But then they complain, they blame the rich.

0:23.8

It's like, oh, why can't I be rich or whatever? But we've talked about this before, like the amount of times we keep getting kicked into nuts throughout the years that we've been in business, sometimes if you get kicked multiple times per day, right? Yes. it is your capacity to take pain because never once in my i don't know 15 16 years of knowing you

0:21.8

have you completely lost it. per day, right? Yes. It is your capacity to take pain because never once in my, I don't know, 15, 16 years of

0:39.1

knowing you, have you completely lost your mind when things got difficult, right?

0:43.9

And it's the same with me.

0:45.3

Like, you just keep going and most people just give up too early.

0:49.3

And there's the book that I constantly remember, it's called Think and Grow Rich.

0:52.7

And Think and Grow Rich.

0:53.9

It's basically like,

0:51.7

you think of this meme where there's like two people mining for gold. One guy quits right before the gold's right there. The other one just goes a little further and gets there, right? And that's what it is. To get to the next level, next level, next level, you just to take more and more and more pain. It's not that anybody's smarter in you.

0:54.1

For the most part, it's not because they're Richard in you or whatever.

1:11.0

It's just that they had more capacity to take pain. But do you know why? And I'm not saying this is how it always is. I've seen a pattern. Do you know why you and I are good at taking the pain and just going after it. Why? Because we grew up with

1:28.7

very little to nothing and we've had pain for the majority of our life. So that's all we can

1:33.3

remember is struggles. Yeah, it's good. But pain builds resilience. And I think I was joking at that

1:38.0

the AI potluck yesterday where it's mostly like, you know, Indians and like, you know, Chinese

1:42.5

people or Korean people like it's like it's kind of built into our culture, right? But it's because we also grew up with nothing and we suffered and we struggled when we came here. Yeah. Okay. But now let's, let's go back. All right. Our parents struggled much more than us. You agree with this, right? Much more pain. Yeah. Your mom, when she was selling homes and barely had anything, when she had a commission

2:03.5

check and someone needed a washer and dryer, could barely afford it, she would get part of her commission check when she needed the money. She was making good money. At that time, she was making good money. Yeah. But before, when she was helping people out. When she was starting out, yeah, like she absolutely would sacrifice for the future.

2:00.3

Yes.

2:00.7

While taking care of me.

2:02.2

No, but also help out her customers as well when things were hard. Totally. Right? Yeah. I get in the last part of her life, she had money, but she spent the majority struggling. Yeah. Okay. They struggled more than us. Would you agree they know how to take pain better than we do?

2:35.0

Yeah. All right. Would you agree that their grandparents? Yes. Our grandparents. Yes. Would you agree that people like my kids, Eric, doesn't have kids yet, will not be as good at taking pain? That depends on you and your wife.

...

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