Hello and welcome to the new mindset hootis podcast. My name is Case Kenney at case.kens.k on

Instagram and this is my weekly podcast where I create short no BS episodes dedicated to helping

you become the person you're meant to be, leave your comfort zone and live a purposeful and

fulfilling life. Let's go.

Thank you. live a purposeful and fulfilling life. Let's go. All right. Welcome to episode 794. Hello, my friend. Welcome to a fresh new episode of New Mindset Who Dis, as always. Thank you so much for listening. Thank you for supporting me. And today, I want to talk about words again, the power of words. This time I want to talk about them in the context of perhaps the context of why do we fail? Like people don't fail due to not having enough information, not being prepared enough. Usually we fail because we're in that gap between knowing and doing.

And that's where your decision could go either way, but you don't have something that's strong enough

to anchor it and do it, do the thing, and try the thing, and say the thing, and be the person.

Right? It's like it's a fork in the road, right? It's do or do not go or don't go say it or

don't say it, follow through or let it slide. We don't necessarily have these big internal

battles. It's just this way that we quietly opt out of a decision. And usually we blame that

on motivation or timing or something out of our control. Ah, you know, we just needed to, we need a

different time or a different person or we need a different way or something

like that but i think there's a more powerful more subtle force at play every single time and it's the

framing of it it's the linguistic framing it's not about what you want to do it's about whether or not

you're the person who would actually do it.

And that's the distinction we need to make. That is, the distinction between action and

identity. And this has been studied well for many, many decades, the idea of how it does

identity form. But my interest here is language. How does language shape that gap between knowing and doing

and make you someone who actually does the thing? So I just want to review a couple of things here.

I think you'll find them really interesting. The first is a series of experiments published by

Christopher Brian, Greg Walton, Todd Rogers that basically tested this idea of could shifting a verb

into a noun change whether people follow through and do the thing? And you may have heard of

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