#78: Jenna Kutcher—The Risk of Authenticity
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 27 June 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?
In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.
Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.
--
SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com
FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com
FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Before we start the show, I want to tell you about marketing against the grain hosted by |
| 0:04.3 | Kip Baudner and Karen Flanagan, brought to you by the HubSpot Podcast Network, Host and |
| 0:09.2 | HubSpot CMO and Senior Vice President of Marketing, Kip Baudner and Karen Flanagan share their |
| 0:14.6 | marketing expertise like nobody else unfiltered and sparing no details. |
| 0:19.6 | Some recent episodes you should check out include why creators are disrupting marketing, |
| 0:24.4 | framework thinking for success and half-baked marketing ideas, kind of interested in that one. |
| 0:30.5 | If you want to know what's happening right now in marketing, what's on the horizon, |
| 0:34.0 | and how you can lead the way, listen to marketing against the grain wherever you get your podcasts. |
| 0:42.8 | Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network. |
| 0:47.3 | Every week on the show, we coach you to build your business like an airplane. The cockpit is your |
| 0:51.4 | leadership, the body is your overhead, the ride engine is your marketing, the left engine is your |
| 0:55.6 | sales, the wings are your products, and the fuel tanks are your cash flow. If you master the six |
| 1:00.7 | parts of a small business, your business will fly far and fast. Every week we help a business owner |
| 1:05.9 | just like you optimize their airplane, I'm your host, Donald Miller. Today we're going to be talking |
| 1:11.2 | about a little bit of that ride engine, maybe a little bit of the left engine. We're going to talk |
| 1:15.1 | about sales and marketing, but not as it relates to actually directly asking for money in exchange |
| 1:21.1 | for a product. We can talk about how you can be yourself on social media and still build a brand. |
| 1:27.0 | This is going to be especially valuable if you are a leader, if you are the brand, if you're a speaker, |
| 1:33.4 | if you're a coach, if you're a real estate agent. So I invited Jenna Kutcher on the show today, |
| 1:39.1 | because she's extremely good at this. You might know Jenna as the host of the Gold Digger podcast. |
| 1:43.7 | She's also got a book out called How Are You Really? But on social media, she is 100% herself, |
| 1:51.3 | and yet she positions herself as the guide. If you don't exactly know how to talk about yourself |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.