#79: Pivot Your Products to Break Out of a Revenue Rut

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 4 July 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your business stuck making the same revenue as last year? No matter what industry you're in, expanding or changing a product or service could be the boost you need. A strategic pivot can help you tap into a new area of the market and ignite the growth you've been looking for.

In today's coaching session, Donald Miller talks with Scott Mueller, president and owner of Mueller Memorial Funeral Homes, about a new product spinoff for his business. Like many business owners in America, narrow margins have made it hard for Scott to take his business to the next level. Listen in to learn how pivoting a product could add millions to your bottom line.

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Transcript

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0:00.0	Before we start the show, I want to tell you about my first million hosted by San
0:04.5	Par and Sean Perri and available now on the HubSpot Podcast Network.
0:08.8	My first million features famous guests discusses how companies made their first million
0:13.9	and brainstorms new business ideas based on the hottest trends and opportunities
0:18.3	in the marketplace. Recent episodes you should absolutely check out are three profitable business
0:23.2	ideas you should start in 2022, drunk business ideas that could make you millions,
0:28.6	and asking the founder of Grammarly how he built a 13 billion dollar company.
0:34.2	If you are curious to know how successful business leaders got to where they are
0:38.1	and the opportunities and trends you need to be looking out for when it comes to growing your own
0:41.9	business, listen to my first million wherever you get your podcasts.
0:49.7	Welcome to the Business Made Simple Podcast brought to you by the HubSpot Podcast Network.
0:54.0	Every week on the show we coach you to build your business like an airplane.
0:56.8	The cockpit is your leadership, the body is your overhead, the right engine is your marketing,
1:00.5	the left engine is your sales, the wings are your products, and the fuel tanks are your cash flow.
1:05.2	If you master the six parts of a small business, your business will fly far and fast.
1:10.0	Every week we help a business owner just like you optimize their airplane, I'm your host
1:15.3	Donald Miller. Today on the podcast you're going to hear a conversation in which our guests
1:19.8	discover a product that is the wings of the airplane to discover a product that has been
1:24.4	sitting under their nose for years. And that product is probably worth millions more than
1:29.8	everything they're currently doing. It's going to be a really interesting conversation because I've
1:33.5	always been fascinated with this particular line of business. Scott Mueller is our guest and he
1:38.9	is the president owner of Mueller Memorial Funeral Homes. I'm wondering how many of you will be
	...

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