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The StoryBrand Podcast

#77: How to Buy a Company You Didn't Start

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 20 June 2022

⏱️ 36 minutes

🧾️ Download transcript

Summary

What would you do if your boss gave you the opportunity to buy the company? It's a huge decision, and hard to know where to even begin evaluating if it's a good investment for you. Today's episode will give you the key questions to ask and things to look out for so you enter negotiations confident and prepared.

 

In today's coaching conversation, Donald Miller talks with Ray Martindale, a video producer who was recently offered the option to buy the company where he works. But having never owned a company, Ray wants to be positive he's making the right decision.

 

If you've ever been offered to buy a company you didn't start or are even thinking about starting your own company, today's episode will set you up for success.

 

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Transcript

Click on a timestamp to play from that location

0:00.0

Before we start the show, I want to tell you about marketing against the grain hosted by

0:04.3

Kip Baudner and Karen Flanagan, brought to you by the HubSpot Podcast Network, Host and

0:09.2

HubSpot CMO and Senior Vice President of Marketing, Kip Baudner and Karen Flanagan share their

0:14.6

marketing expertise like nobody else unfiltered and sparing no details.

0:19.6

Some recent episodes you should check out include why creators are disrupting marketing,

0:24.4

framework thinking for success and half-baked marketing ideas, kind of interested in that one.

0:30.5

If you want to know what's happening right now in marketing, what's on the horizon,

0:34.0

and how you can lead the way, listen to marketing against the grain wherever you get your podcasts.

0:43.4

Welcome to the Business Made Simple Podcast, brought to you by the HubSpot Podcast Network.

0:47.4

Every week on the show, we coach you to build your business like an airplane.

0:50.2

The cockpit is your leadership, the body is your overhead, the ride engine is your marketing,

0:54.2

the left engine is your sales, the wings are your products and the fuel tanks are your cash flow.

0:58.5

If you master the six parts of a small business, your business will fly far and fast.

1:03.2

Every week we help a business owner just like you optimize their airplane, I'm your host Donald

1:08.5

Miller. Well today we're going to talk about not a part of the airplane, we're going to talk about

1:12.4

the airplane. You have been running or leading or or integrally involved in a company for a long time

1:19.6

and you have the opportunity to buy it. How do you do that though and should you do that?

1:25.3

Should you go start a company that looks just like it and not pay them anything?

1:29.6

You know what should you do? How much is the company actually worth? How should you structure

1:33.3

the finances of it? What should you do if you buy it? Who do you need to hire if you buy it?

1:38.0

Today we're talking to Ray Martin Dale, whose boss has come to him and said I want to

1:43.1

sell you the company and has made him an offer. We're talking about buying the entire airplane,

...

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