#76: The Right Way to Scale as a Consultant
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 13 June 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
As a consultant, customers are paying for your expertise. The problem is how can you scale if your business model limits your services to one-on-one interactions? You could charge more but that's only a temporary fix. What's the long term approach you should take?
In today's coaching conversation, Donald Miller talks with Alexis Alvarez, CEO of Burst Event Company. Alexis hopes to grow her wedding planning business by offering customers more one-on-one options but is nervous about the overhead that comes with bringing on more event planners. She also doesn't want to self-sabotaging her big ticket services by offering ones at a lower price. If your business is centered around consulting, today's conversation will provide the steps you need to get back your time, scale the right way and increase revenue!
Learn more about Burst Event Company at BurstWeddings.com.
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Transcript
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| 0:00.0 | Before we start the show, I want to tell you about marketing against the grain hosted by |
| 0:04.3 | Kip Baudner and Karen Flanagan, brought to you by the HubSpot Podcast Network, Host and |
| 0:09.2 | HubSpot CMO and Senior Vice President of Marketing, Kip Baudner and Karen Flanagan share their |
| 0:14.6 | marketing expertise like nobody else unfiltered and sparing no details. |
| 0:19.6 | Some recent episodes you should check out include why creators are disrupting marketing, |
| 0:24.4 | framework thinking for success and half-baked marketing ideas, kind of interested in that one. |
| 0:30.5 | If you want to know what's happening right now in marketing, what's on the horizon, |
| 0:34.0 | and how you can lead the way, listen to marketing against the grain wherever you get your podcasts. |
| 0:43.1 | Welcome to the Business Made Civil Podcast, brought to you by the HubSpot Podcast Network. |
| 0:47.3 | Every week on the show, we coach you to build your business like an airplane. |
| 0:50.0 | The cockpit is your leadership, the body is your overhead, the ride engine is your marketing, |
| 0:53.9 | the left engine is your sales, the wings are your products, and the fuel tanks are your cash flow. |
| 0:58.4 | If you master the six parts of a small business, your business will fly far and fast. |
| 1:03.4 | Every week we help a business owner just like you optimize their airplane, I'm your host, |
| 1:08.7 | Donald Miller. Listen, if you are a consultant and you do one-on-one consulting, |
| 1:14.5 | you are probably wondering how do you scale your business. You've kind of topped out at that |
| 1:18.3 | 125, 150. I've got a friend who does one-on-one consulting makes half a million dollars a year. |
| 1:23.2 | But, you know, he charges so much for the one-on-one consulting that he can do that. |
| 1:27.7 | However, most of us aren't in that boat. We need a way to sort of scale our business |
| 1:32.9 | without scaling ourselves because our time doesn't scale. |
| 1:36.8 | What we talk about this today, with my guest Alexis Alvarez, she is owner of |
| 1:41.8 | Burst Event Company, they do wedding planning. However, |
... |
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