#75 Focusing on Customer Experience with Augie Ray, Gartner
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 9 June 2020
⏱️ 32 minutes
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| 0:00.0 | Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age. |
| 0:11.0 | The Agile World Podcast is brought to you by Tech Systems, an industry leader in |
| 0:16.2 | full-stack technology services, talent services, and real-world application. |
| 0:22.1 | For more information, go to Tech Systems. application. For more information go to tech systems.com. |
| 0:25.2 | To read more about the topics discussed on this show, you can go to my website at the |
| 0:28.8 | agile.world and read my latest articles or get a copy of my latest book, The Center of Experience, |
| 0:34.9 | a blueprint for creating an experience-led organization, now available on Amazon and other retailers. |
| 0:41.3 | My name is Greg Kielstrom, and I'm the host of the Agile World Podcast. |
| 0:45.0 | Today we're going to talk about how to focus on customer experience and what that means within |
| 0:48.4 | an organization. |
| 0:49.4 | While it's often said that everyone in a company has a role in customer experience, |
| 0:53.8 | my guest today would say that while that's true, if you don't have people whose role it is to focus |
| 0:58.3 | on CX specifically, your organization can't truly be successful at it. |
| 1:02.8 | Tell me discuss this topic. |
| 1:04.3 | I'd like to welcome Augie Ray, |
| 1:05.8 | VP of customer experience at Gartner. |
| 1:08.7 | First, why don't you tell me a little bit |
| 1:10.2 | about your background and what you do at Gart Sure. It's wonderful to be on with you today. Thanks. |
| 1:16.0 | So I've been a gardener for about four years. We are a research and advisory firm and I focus on helping clients to understand what CX is and how to do it right. |
| 1:27.0 | Prior to that I was at American Express where I was the Director of Customer Experience Action and I've been lucky enough to work at a couple of firms that have customer experience |
| 1:35.0 | such as USAA. |
| 1:40.0 | so I bring a lot of background in voice of customer experience. |
... |
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