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Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.

The Agile World Podcast is brought to you by Tech Systems, an industry leader in

full-stack technology services, talent services, and real-world application.

For more information, go to tech systems.com.

To read more about the topics discussed on this show, you can go to my website at the

agile.world and read my latest articles or get a copy of my latest book, The Center of Experience,

a blueprint for creating an experience-led organization, now available on Amazon and other retailers.

My name is Greg Kilstrom and I'm the host of the Agile World Podcast where we talk about

branding, customer, and employee experience in an agile age. Today we're going to talk about

next best action and its role in enhancing the customer experience.

It's becoming increasingly important to offer customers personalized experiences

that provide what they want, when, and how they're expecting it.

This applies to all kinds of customers across the world. when and how they are expecting it.

This applies to all kinds of customers

across any industry from retail to health care

to financial services or any other.

Understanding the customer journey

is key to providing this type of tailored experience.

...