Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.

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the Center of Experience, a blueprint for creating an experience-led organization,

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My name is Greg Kilstrom, and I'm the host of the Agile World Podcast. Today we're going to talk about the importance of customer experience and a membership organization.

Also, since our guest is from the American Marketing Association.

We're going to talk a little bit about the relationship

between marketing and customer experience.

To help me discuss this topic, I'd like to welcome Jennifer Severns,

chief experience officer at the American Marketing Association.

First, why don't you tell me a little bit about what you do at AMA as their Chief Experience

Officer?

Hi, Greg.

Yeah, so my team is the experience team and we cover innovation. There's design and user experience of course

web development for new products.

And then marketing teams on the experience team,

we have live experience communities, data science and analytics.

Our biggest goals as a team is redefining the

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