Today, we talk to an eight-figure men's underwear tycoon, who gets almost all of his business on TikTok from TikTok Live, and also he has an incredible Shopify and Reddit strategy.

How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the series

sellers podcast by Helium-10.

I'm your host Bradley Sutton and this is the show.

That's a completely BS-free organic conversation about serious strategies for serious

sellers of any level in the e-commerce world.

And speaking of e-commerce world, I am at the e-com mastery conference here in Nashville, Tennessee.

If you guys, maybe my sound is a little bit different or looks a little bit different. I'm not in my

studio normally, but I'm taking advantage of being here. We've got a lot of cool people

here, and one of them has been on the show before. Jared, Jared, welcome back to the show. Hey, I'm excited to hang out with you. So thanks for the time. Awesome, awesome. Now, Jared, if you haven't heard his story, we're going to start from scratch because we know we have a new format here on the SSP and we have a lot of new listeners and maybe you don't know his story and Jared's

actually done some education. scratch because you know we have a new format here on the sSP and we have a lot of new listeners

and maybe you don't know his story and jared's actually done some educational stuff for us on

the tic-tok side we're we're gonna have some strategies too but this is not our educational

podcast anymore that's on the a m pm podcast all right we are here more about the journey

and the story and like what brought him to where he is today.

So that's what we're going to be focusing on today.

So Jared, for those who might not have heard your last episode, can you give us quick download

where you were born and raised, where you grew up, college, majors, stuff like that?

Yeah, so I grew up in a small little town in southern Utah called

Parowan. It sounds like heroin, but with a pee. And so, but super, super, super tiny and I lived

there my whole life. Then went to Southern Utah University. I said it's the most prestigious

university in southwestern Utah. But it was there. And then I always loved airplanes. And so I

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