746 - Do Push Notifications Work?

Tiny Leaps, Big Changes

Gregg Clunis

Health & Fitness, Mental Health

4.3 • 920 Ratings

🗓️ 14 September 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Get this episode ad-free when you join TLBC+ today: https://tlbc.co/join

In this episode, we ask a question: Do push notifications even work? Get excited, because this is Tiny Leaps, Big Changes.

Welcome to another episode of Tiny Leaps, Big Changes where I share research-backed strategies you can use, to get more out of your life. My name is Gregg Clunis.

The Research:

Tom St. Quinton, Ben Morris, Martin J. Barwood, and Mark Conner published a study titled “Promoting physical activity through text messages: the impact of attitude and goal priority messages”.

The purpose of this study was to understand why, “physical activity is an important health behavior for young adults to undertake and research has established participation in physical activity to be influenced by the attitude construct. Research has also identified a gap between intention and behavior and the goal priority strategy has demonstrated success in strengthening the intention-behavior relationship. Despite this, as far as we are aware, no study has targeted participation in physical activity using text messages manipulating attitude and goal priority. Thus, the purpose of the study was to test the effectiveness of attitude and goal priority text messages in promoting students’ participation in physical activity”.

What They Found:

“The study examined the effectiveness of attitude and goal priority SMS in changing key psychological mechanisms and physical activity. Attitude messages successfully influenced attitude, intention and behavior, and changes in behavior were mediated by changes in attitude and intention, with attitude influencing intention. The study therefore supports the TPB’s causal mechanisms through which interventions exert influence on behavior and suggests attitude to be a prominent driver of intention and subsequent physical activity behavior change. The study did not manage to manipulate goal priority”

Key Takeaways:

Push notifications are extremely effective in reminding you to complete something.
Day to day use of push notifications are valuable.
Attitude only push notifications had the greatest impact on participants compared to the other groups.
Goal priority push notifications had no impact on research participants.
This study indicates that attitudes impact behavior, so changing your attitude to be more positive can improve your behavior to help you reach your health goal.

Sponsored By:

Blinkist: http://blinkist.com/tinyleaps

Try Quince: https://onequince.com | TINY10

Hosted By: Gregg Clunis | https://www.instagram.com/greggclunis/

Instagram: http://instagram.com/tinyleaps

Twitter: http://twitter.com/tinyleaps

Website: http://tlbc.co/tiny-leaps-big-changes

Reading: www.tandfonline.com/doi/full/10.1080/21642850.2021.1891073

Transcript

Click on a timestamp to play from that location

0:00.0	In this episode we ask a question, do push notifications even work?
0:07.0	Get excited because this is tiny leaves.
0:12.0	Big change. Welcome to another episode of Tiny Leaps. Big changes where I share research-backed
0:38.1	strategies you can use to get more out of your life. My name is Greg Klunis and most of the apps out there that focus on behavior change of any kind really.
0:49.6	They utilize push notifications to drive that change. The idea is that most of us struggle
0:56.8	with being consistent in our change because we just forget because life gets
1:02.2	complicated and things pop up and it might just fall off of our plate and
1:06.6	so if we just get that little nudge, that little reminder, then that should be enough to get
1:12.2	us over the hump.
1:13.5	Now, as anyone who has used some of these apps knows,
1:17.5	it can be helpful.
1:19.5	Those reminders can have value. But it's likely not the holy grail of behavior change that so many
1:28.8	of these apps seems to think that they are. Now that doesn't mean that it doesn't work, that doesn't mean
1:35.2	that it isn't valuable as I just said. But is remembering really the only problem? For many of us, maybe.
1:43.8	For others, it could also be lack of knowledge,
1:46.4	it could be lack of confidence in ourselves,
1:49.3	it could be lack of opportunity,
1:51.0	it could be a societal issue that is completely outside of our control.
1:55.6	And so push notifications really aren't going to do anything for us.
2:00.8	So it can be helpful for some people, and one thing we need to really look at is yes it might be helpful in the short term.
2:09.0	You want to do X and you forget so a push notification helps you remember to do it
2:15.0	it, so a push notification helps you remember to do it. There's value in that.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gregg Clunis, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gregg Clunis and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.