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Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10

Entrepreneurship, Business:entrepreneurship, Marketing, Business

4.9604 Ratings

🗓️ 14 April 2026

⏱️ 41 minutes

🧾️ Download transcript

Summary

How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.

Transcript

Click on a timestamp to play from that location

0:00.0

Imagine going from childhood elementary school friends to building together an eight-figure

0:05.9

macha empire. Today, we are going to talk to two people who did just that. How cool is that? Pretty

0:12.9

cool, I think. Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

0:28.0

I am your host, Bradley Sutton, and this is the show.

0:30.3

That's a completely BS-free, organic conversation about serious strategies or serious sellers of any level in the e-commerce world.

0:37.4

And this is a little bit

0:38.5

different because usually the next thing I say after my intro is, and I'm in this part of the

0:43.0

world today, but what we did today, we actually have somebody coming from the other side of the

0:48.0

world here to the Helium 10 headquarters here in Irvine, California. And we've got who are affectionately known as the

0:56.3

Macha Bros, almost, but I'm going to go ahead and let them introduce themselves. Not the first

1:00.6

time they've been on the show, but it might be the first time you're hearing from them. So,

1:03.6

let's hear from you guys. Hi, my name is Sam, and I'm one of the co-founders of Naoki Masha.

1:09.3

So we are a Masha brand that offers Masha from different regions of Japan to people all over the world,

1:14.8

but mostly the US.

1:16.2

So we are from Singapore and yeah, first time in the Helium Ken Studios here in Irvine.

1:20.5

Awesome.

1:21.3

Hi, so I'm the co-founder of Naoki Mata as well.

1:25.1

And I've been working with Sam for a very long time.

1:28.5

So Nauki Mata as well. And I've been working with Sam for a very long time. So, Naoki Mata has been growing throughout the years.

1:32.3

And more recently, with the increased demand of Mata, we think that there's a lot of room to grow.

1:39.6

Awesome.

1:40.0

Awesome.

...

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