74. The Future Of Influencer Marketing + Why Every Brand Needs It

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 28 December 2020

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago. Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experience, Lindsey reevaluated everything in her life, and found herself spearheading the influencer movement. Now, she manages talent from micro-influencers to some of the biggest names in social media right now, and has worked with mega brands like Bumble, Sugar Bear Hair, PacSun, and many more. This conversation was such a blast to record, and just talking with Lindsey got my creative juices flowing. Press play to hear why micro-influencers are brands’ secret weapons and how to make a ton of noise when you need to get scrappy and market like a disruptor. Connect with Lindsey: Vampped.com @vampped @linzheppner If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Keep a Coal to CEO podcast, episode 74. It feels like everyone these days
0:06.6	wants to get sponsored and tap into the world of influencer marketing, but today's guest was one
0:11.6	of the first to explore the potential of influencer marketing when she started her agency
0:16.2	nearly seven years ago. Lindsay Hepner is the founder and CEO of Vamped and host of the
0:22.9	revamped podcast, the leading creative and talent management agency based in Los Angeles.
0:29.1	After facing a near-death experience, Lindsay re-evaluated everything in her life and found
0:34.2	herself spearheading the influencer movement. Now she manages talent from
0:38.8	micro-influencers to some of the biggest names in social media right now and has worked with
0:44.0	mega brands like Bumble, Sugar Bear Hair, Pax Sun, and many more. This conversation was such a
0:50.4	blast to record and just talking with Lindsay got my creative juices flowing.
0:54.8	Press Clay to hear why micro-influencers are brand's secret weapons and how to make a ton of
1:00.4	noise when you need to get scrappy and market like a disruptor.
1:13.5	Welcome to the CubUPACO podcast.
1:15.4	I'm your host, Ellen.
1:19.7	Each week on this podcast, learn from the best and brightest in business who have paved their way to the top of the corporate and entrepreneurial worlds, as well as those new to
1:24.3	the CEO game, like myself, who are working in the trenches to build
1:28.1	our empires. Listen in as these leaders impart their wisdom, inspiration, and encouragement
1:33.3	to empower you to become the CEO of your dream business and life.
1:51.4	Okay, guys, today we have on this show, Lindsay Hepner.
1:55.7	I actually got the opportunity to be on her podcast revamped recently.
1:57.5	And she is so much fun.
1:58.7	So, Lindsay, welcome.
	...

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