Imagine running a multi-million dollar business on Amazon for years while still working for the man at a full-time corporate job.

That's what today's guest did.

But now he's finally quit his day job a few years ago and has built a highly successful brand that you can now even buy in all Walmart stores.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

All right.

So we've got Robert from Cafe here in Miami, Florida.

We flew all this way just to meet him.

Robert, how long have you been selling online?

Well, my journey goes back all the way to actually him. Robert, how long have you been selling online? Well, my journey goes back all the way to actually 2012 when I started selling on Amazon and eBay. It wasn't with the current brand that I had, but sort of one thing led to another

where 2019 I was able to start cafe products.

So for seven years, you're just doing kind of like random stuff on online?

Yeah, random stuff.

You know, I don't know if we want to get fully into it, but essentially early on 2012, I started selling otter box cases, you know, kind of a college student sort of a dumb

idea and basically got banned from Amazon.

Yeah, I'll admit it.

And so it took me about another five years to get another account and finally be able to do it the right way.

Okay. What were you doing for gainful employment at this time?

So I had a full career. You know, I majored in finance, started working as a financial

analyst for a couple of years. Where did you go to school? Canisaw State University in Georgia

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