You've seen this brand maybe on Shark Tank or maybe you've heard Joe Rogan talk about them all the time on his show.

They even outsell five-hour energy drink in CVS stores nationwide.

Who am I talking about?

NeuroGum.

Today we talked to the founder of this iconic brand about how he went from mixing powders in his college dorm room to now a nine-figure company.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, organic conversation about serious strategies or serious sellers of any level in the e-commerce world.

So we're here in Miami.

I'm very honored, special guests I've been a fan of for years. And so this is my first time meeting him. Kent, welcome to the show. So awesome. Like, I remember finding out when you guys use helium 10. I don't even know how I figured it out, really. I think I was just looking through our database or, or maybe somebody in your team, maybe Jonathan, like, had posted something somewhere about healing.

I was like, oh my God, neurogum, which I can't live without uses helium 10.

That is so cool.

And I think I told you recently a story of how I remember Mina back in the day in, like, you

know, like, like, e-commerce house parties and stuff that we used to have and networking events.

He would always put out these like mince and gums like on the tables there and like be hyping it up. And just now I'm realizing that was neurogum that was way back then. That's a good friend. I love it. A lot of, you know, I'm a fan. A lot of you guys are fans out there of the brand and of Kent too, but maybe some of you

that you're hearing about it for the first time. So let's go all the way back to the beginning. Where were you born and raised? I was born and raised in Nagoya, Japan, but was raised in Los Angeles, California. Okay. So moved out here when you're young? Moved out here when I was three months old. Wow. I was literally in Japan only because my dad was on a business trip.

And my mom didn't want to be by herself in America. So I was like, all right. And then my dad actually left on a business trip the day I was born. So he wasn't even there. Oh my goodness. No, it was good. You know, like I think the health care system is maybe a little bit more comfortable there. Yeah. Okay. I was born in a nice hospital out there.

Nice.

Growing up in California, did you ever have an idea about what you wanted to be when you grew up?

Man.

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