Elizabeth has been responsible for tens of millions of dollars of sales over the years online,

and she talks in this episode about some of her unique go-to market strategies for product

launch, advertising, and more. How cool is that? Pretty cool, I think.

Hello, everybody. And Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show. It's a completely BS-free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And we've got coming in from, I believe, Canada still, Elizabeth, a serious seller for years now.

How's it going, Elizabeth?

Welcome back.

Very good.

The Bradley, nice to be back on the show.

Yes.

And we changed the format a little bit of our podcast for those listeners who are just tuning in or haven't tuned in

for a while. Elizabeth's been on before, but the angle we have now is we're trying to bring in

people who are the actual brand or people who are working, you know, who have worked or are

working for brands, the actual people in it not not like necessarily

the educators and things like that of the world we that has moved to the am pm podcast now elizabeth

actually because of her knowledge she could actually qualify for either part here she's worked

for a lot of brands that have sold millions of dollars on online.

She's a thought leader in the space. You know, you guys should follow her on LinkedIn. We'll

definitely give you the link to that. But specifically today, I wanted to talk to you about a lot of

your best practices, you know, you have been responsible for selling, you know, millions of dollars on

online. And so I know you have a good point of view about what brands out there, either brand

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