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Boutique Chat

Five Minute Friday: The Beginner's Guide to Starting a Boutique Business

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 3 October 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique?

Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation.

If you're ready to start your boutique the right way, this episode points you in the right direction—and the Retail Owner Basics program is here to walk you through every step.

📲 Learn more TODAY! 

👉 RETAIL OWNER BASICS: https://tbhub.co/podcastrob 

👉 Join the Community: Join the Boutique Hub

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey guys, welcome to five minute Friday. It's you and me today, and I'm answering one of our most

0:05.5

commonly asked questions to new listeners on the podcast, and that is how do I start my boutique?

0:11.0

What are the steps I'm missing? What are the things I could forget about? How do I do it right from

0:14.5

the very beginning? And here's the truth. Let me just put it out there. I think there is a major

0:20.7

misconception in the world today.

0:22.6

And maybe this comes from school or college or professors

0:26.0

who wrongly assume that the way to start a business is by having everything figured out

0:31.0

and by having a business plan and by making it perfect and having everything on paper

0:35.6

before you get started.

0:37.2

When the truth is the most

0:38.6

successful businesses that i've ever met including my own are the ones that just start yes you have to

0:44.7

have a plan yes you should think through some things yes you should know what you're getting into

0:48.8

but having everything perfect isn't realistic it's creating the minimum viable product. It's testing

0:55.9

out your theory on what the problem is you're trying to solve in the world around you. So

1:00.3

don't worry about not having it all together if this is where you're at. Know that it's okay to

1:05.7

try things and test them. Know that it's okay to fail. know that some things are not going to work out.

1:11.4

Some things are going to be a flop.

1:12.9

But you have to be able to get in and do the thing consistently, test it out over a long

1:18.8

enough period of time that you have enough information to tell you what to do next.

1:23.5

That's the thing about starting a business and trying and failing.

1:26.8

Failing isn't an end.

1:28.9

Failing is just saying, hey, you've tried this, but how about you try it a little bit differently next time?

...

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