This seller wound down his Amazon business, but then started a new brand from scratch

on TikTok shop and built one skew to be a seven-figure product. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, organic conversation about serious strategies for serious sellers

of any level in the e-commerce world.

And I'm here, speaking of different places in the physical world, I'm here in London,

and meeting for the first time here, somebody who I've always wanted to meet, because his

name is Johnny Bradley.

My name is Bradley John Sutton.

That's my name.

My son's name was Johnny.

So I feel like we're always destined to me.

It's great to meet you in person here.

It's interesting because it's definitely indicative of the times we're living in where it's

not just about Amazon where you can find success online.

And so I think that's important for people to know.

And it's not just in the USA where people you know, people can find success. So let's just go, you know, since your first time, you know, on the podcast that we're meeting you, let's just get to your origins. Where were you born and raised? In the UK. And thank you for having me. It's been a, I've been a listener for a long, long time. First time caller, a long time listener, yeah. Yeah, so I grew up in Hertfordshire. And I don't have like what I would class is like, oh, go home home. That's where I live because I've lived in North London, in Hartfordshire, in Norfolk, all over the place, but I mean, Oxfordshire at the moment. So UK, born and bred.

What's your football team that you...

I know you were at football the other day.

Yes.

And I was going to ask a question, but I have zero, like, understanding of football.

Is that allowed for somebody from who's British?

...