#73: Whitney Johnson—How to Protect Your Company in a World of Disruption
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 4 December 2017
⏱️ 35 minutes
🧾️ Download transcript
Summary
As consumers, we admire disruptors like Netflix, Uber, and Apple. But as a business leader, disruption can cause you to lose sleep at night. You've got to stay ahead of the competition or you might get left behind.
In this episode of the Building a StoryBrand podcast, Donald Miller sits down with Whitney Johnson to talk about how to prepare your team to manage change in an age of disruption. She's an expert on this topic and gives you some strategies to help you feel competent and confident in the dynamic business realm you work in.
Transcript
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| 0:00.0 | Before we get started, my new book, Building a Story brand is out now. |
| 0:04.2 | If you've ever struggled with how to describe what you do, |
| 0:06.8 | how to describe the value that you offer customers, |
| 0:09.8 | so that when you go to create a web page, |
| 0:11.6 | you don't know exactly what to say, or when you're talking to somebody at a cocktail party you fumble over your words that's a problem and the problem exists because |
| 0:20.1 | People buy things based on the words we use to describe the products that we're |
| 0:24.8 | selling. It's the words. That's the key. My new book, Building a Story Brand, will |
| 0:29.3 | teach you to reduce your sales pitch down to sound bites that actually get through to a customer's |
| 0:35.8 | brain so that they say to themselves, I need that, I want that. |
| 0:39.5 | You get your entire marketing message down on one page and then you use that page to create websites, |
| 0:46.7 | email blasts, cocktail party elevator pitches, sales scripts, everything that you need to do to describe what you offer the world. |
| 0:54.4 | This is the book that makes marketing easy. |
| 0:57.6 | I'd love for you to pick it up. Building a Storybrand.com, you can get it on Amazon or Barnes and Noble. When you buy it, forward your |
| 1:05.9 | receipt to bonus at storybrand.com and I will send you a video that promises to make you a marketing Ninja. |
| 1:13.8 | It's literally just a 15 minute video |
| 1:16.3 | that shares the two things that customers' brains |
| 1:18.6 | are always doing and it'll change the way you talk to them. |
| 1:22.4 | By the book, Building a story brand, forward your receipt to bonus at storybrand.com |
| 1:27.0 | and I will send you the video, |
| 1:29.0 | how to become a marketing ninja. |
| 1:31.0 | With that, let's get on to the podcast. |
| 1:33.4 | Welcome to the |
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