#74: Jerry Linenger—How to Accomplish Your Mission Under Extreme Pressure
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 11 December 2017
⏱️ 53 minutes
🧾️ Download transcript
Summary
You don't get to meet an astronaut everyday. They're really special people who beat terrific odds (less than 1%) to get where they are.
So what an honor it is to have Astronaut Jerry Linenger on the podcast. He was sent on some of the most dangerous and historical space missions of all time. Jerry has faced mechanical malfunctions, fires and system failures all while in space.
While you might not have to put out a space fire this week, we all have faced extreme pressures before. The principles Jerry used to accomplish his missions won't only work for him. They'll help you bring a stronger sense of purpose to your business, too — no matter what the odds are.
http://buildingastorybrand.com/74
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose. |
| 0:13.8 | Noise is the enemy and creating a clear message is the best way to grow your business. |
| 0:18.8 | I'm your host Donald Miller. I'm joined by my co-host, J. J. J. J. J. We're coming up on 2018. I know that's insane. It is. It's that time of year where you |
| 0:28.7 | write the wrong date on things for about 30 days. Yeah. |
| 0:34.0 | My case, three months. |
| 0:35.0 | And then months later, you're still doing what? |
| 0:38.0 | You got your fingers out. |
| 0:39.0 | Thank goodness I don't use checks anymore. |
| 0:41.0 | Because that really is where it went bad goals what |
| 0:44.0 | your goals for 2018 my goals is that time of year we start thinking yeah what's |
| 0:47.8 | next year most of my goals really actually involve story brand I'm really |
| 0:51.6 | excited about some of the things we have |
| 0:53.1 | going on next year. And that's not an ad because we try I try to get you to do something |
| 0:56.8 | first time you're like what are your goals next year and I'm like I don't know I mean I've kind of like a lot of my personal goals I've actually really achieved this year and the thing that I'm most excited about next year is some of the stuff well it is personal because I'm moving into a new role like I move. J. is now Chief of Staff. |
| 1:13.0 | We've already announced that. |
| 1:14.0 | So that's really kicking off in January. |
| 1:15.8 | So right now that's what I'm thinking about. |
| 1:17.7 | It's just all the things that are going to be happening next year and going and moving. |
| 1:21.0 | We got a lot. |
| 1:21.9 | Our goal is a hundred percent increase |
| 1:23.2 | revenue here so there's some fun things we're already getting putting in place so |
| 1:26.9 | that really is like for my goals in 2018 really are you a goal like I start |
... |
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