Before we get started, my new book, Building a Story brand is out now. You can get it on Amazon or Barnes and Noble.

It's all about the idea that if you are trying to tell your company's story, you are losing money.

Never tell your story. Only invite customers into a story.

That's what they want. The customer is the hero, not you.

It is the key to growing your business billion dollar brands understand it.

If you want to understand it by building a story brand today on Amazon or Barnes and Noble.

Now on with the podcast.

Welcome to the Building a Story Brand podcast where we believe if you confuse

you'll lose. Noise is the enemy and creating a clear message is the best way to

grow your business. I'm your host Donald Miller. I'm joined by my co-host J. J. J. J. J.

Best customer service experience you've ever had.

Go.

I mean, probably just first off, I would say any ice cream parlor because they're giving me ice cream. Like just like

like it's product that's product that's not customer service

but they're giving me what I want so there's maybe that okay so I went on

vacation this year to Italy.

Yes, we were all ridiculously jealous.

If you're not on Instagram, you don't fall, JJ.

I went to Italy and Holland.

It was pretty kind of amazing, but I worked in higher education for a long time and I would take students overseas.

So my experiences overseas were often like sleeping on the floor of a church.

Yeah, or like, you know, the really cheap like hostels,

...