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Boutique Chat

#725: The Power of Pink Friday: How to Win the Holidays Before Black Friday

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 19 August 2025

⏱️ 28 minutes

🧾️ Download transcript

Summary

What would life look like without small businesses? Today, we’re diving into why they’re the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I’m joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before Black Friday. 

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Transcript

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0:00.0

Did you hear? I hope so. I hope you're on the list. Pink Friday is coming November 21st.

0:05.5

It is always the Friday before Black Friday. And there has never been a better way to celebrate

0:09.8

our industry in community over competition and get you the tools you need to really tell a story

0:15.8

of why you're in business and the massive economic impact you have specifically on the community around you.

0:22.6

So today, Sarah Berks is going to be joining me from our team here at the boutique hub.

0:26.1

We're talking all about how to calculate your local economic impact.

0:30.6

Literally, I'm giving you a formula.

0:32.1

I want you to run it.

0:33.1

And then I want you to promote the heck out of it.

0:34.9

Plus, we're going to be talking about how to use that number and tell your story to the local media during this year's Pink Friday.

0:41.3

So if you'd love some new ideas and you want to hear an exciting announcement, hint, hint, we're giving away a bunch of money for a great cause and you can be a part of it.

0:50.4

Get ready for this episode all about Pink Friday with Sarah Birx here at the boutique

0:54.7

hub business can be a lonely game but it doesn't have to be welcome to boutique chat where we

1:05.1

explore community over competition and how to scale your company with the balance and the

1:09.3

happiness that we all seek.

1:11.2

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

1:16.2

along with industry experts shaping the future of our industry.

1:19.7

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

1:28.0

Hey guys, welcome back to the podcast. I am joined by the one, the only, Sarah Burks. Welcome

1:34.4

to the show. Hey, guys. Good to be here. Thanks for having me. We have got some updates and

1:40.8

some fun things to talk about today as we get into the fall and holiday season

1:45.7

and a retailer's busiest time of the year. So we're digging into all things Pink Friday today.

...

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