Five Minute Friday: Why Your Boutique Needs Live Selling (and How to Start Today)

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 22 August 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Five Minute Friday, we’re answering one of the most asked questions inside the Boutique Hub: How do I go live and sell?

If you’ve been nervous about starting live selling, or you’re not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

🔑 Key Takeaways:

Why Go Live?

Live selling helps you connect with customers beyond your store hours.
Creates urgency and FOMO that drives faster purchases.
Lets customers see the real you and builds trust.

How to Start Selling Live

Don’t wait for perfect — start raw and authentic.
Educate your customers on how to comment, claim, and pay.
Choose the right platform (Facebook, Instagram, apps like CommentSold).

Tools You Need to Succeed

A tripod, ring light, strong internet, and hang tags for items.
Optional: an assistant or fit models to show sizing and keep things moving.

Marketing Your Live Sales

Promote with texts, emails, and teaser posts.
Be on time — just like you would opening your store.
Repurpose your live by reposting or using watch parties to extend reach.

Pro Tips to Boost Engagement

Aim for at least 60 minutes to maximize watch time and sales.
Play games, offer giveaways, and call on friends to comment and boost engagement early.
Reward your community and have fun — customers buy when they enjoy spending time with you.

Not a member yet? These are the kinds of strategies waiting for you inside the Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcript

Click on a timestamp to play from that location

0:00.0	Hi guys, it's Sarah with the Boutique Hub again and I'm here today to answer probably our number one most asked question that we get asked at the Boutique Hub and it's how do I go live? How do I do live selling?
0:13.0	Well guys, my big mission on this video today is to tell you to just do it. Be vulnerable, be exposed. Just put yourself out there.
0:24.9	Your customers enjoy you and they want to see the real you. They want to support you, but they can do it
0:30.3	even more if you come to them on a different type of a platform than your traditional website
0:36.4	where they look at pictures or coming into your
0:38.8	brick and mortar during specific hours of the day or night or weekend that might not
0:43.2	necessarily align with their lifestyle, right? Plus, live sales are just a heck of a lot of fun.
0:51.1	And it's a time to engage with your customer in a different way. It's a time to kick back,
0:56.1	relax, meet them where they're at, right? We talk an awful lot about the fact that the world
1:02.1	is changing. People's needs and their livelihoods are changing. So to expect them to be able to
1:07.3	patronize with you from 10 to 6 during the week and maybe a 9 to 3 on a Saturday,
1:12.8	that doesn't necessarily fit in with their schedule. And if it doesn't fit their schedule,
1:17.6	it's hard to pay the bills on your end, right? So let's have a little fun. Boutiques across the
1:24.3	country are doing this and are having a tremendous amount of success.
1:28.5	From a shopping standpoint, it's almost like a competition, right?
1:33.0	One, it's very convenient and you can pop up on their phones at any given time.
1:38.0	Two, the competition part is they see other people buying things and they almost feel like they're going to miss out.
1:45.4	So they better jump in and get their hands on one of those items as well it's fun they see that really fashionable beautiful
1:52.9	boutique owner in a kind of a vulnerable state right handling all sorts of products you know
1:59.0	trying to decipher comments.
2:01.2	It's just maybe not the most organized way of doing things, and that's entertaining for the
2:06.6	consumer.
	...

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