723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 2 October 2025
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.
In This Episode, You’ll Learn:
00:00 - Who is Gloria Chou PR?
02:02 - Why you should be EXCITED for busy season!
05:00 - How to get your product into gift guides.
06:39 - What makes you stand out to press editors?
08:00 - The #1 AI tip no one is talking about!
09:47 - How important are great product photos?
11:05 - How to get more PR in five minutes with Perplexity!
14:44 - What do PR experts look for in your pitch?
20:37 - How often should you send out pitches about your product?
23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.
26:26 - Why you should set up Google News Alerts for your name and your product’s name.
28:55 - A smarter way to prompt AI searches.
30:54 - How to avoid overwhelm in your busiest season.
34:45 - How 10% of your actions can drive 90% more results!
Resources + Links
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
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Follow
Jacqueline on IG: @theproductboss
Gloria Chou: @gloriachoupr
Transcript
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| 0:00.0 | This is what's so groundbreaking, Jacqueline, is that no one is talking about this. |
| 0:04.0 | Like literally not a single person has talked about this, especially for product owners. |
| 0:08.0 | The fact that you're even listening to this, you're already ahead of 99% of your competition who are not thinking about this. |
| 0:13.0 | Product bosses from quarter one through quarter three, what they generate in that time, they can double it in Q4. You can double your business in Q4. |
| 0:23.9 | Like the year is not over. The year is like, let's go. |
| 0:29.2 | Hi, I'm Jacqueline Snyder, and this is the product boss podcast. I've helped launch and grow |
| 0:34.2 | thousands of product-based businesses, even one of my own. And over the last |
| 0:38.1 | 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:43.2 | manufacturers, artists, or food and beverage businesses, I have spent so many hours studying it |
| 0:48.3 | all. I've discovered what makes them successful, what mistakes they could have avoided, |
| 0:51.7 | how did they turn their ideas into successful business? |
| 0:54.8 | And what are the strategies that they have used to make more sales and be discovered by more customers? |
| 0:59.9 | And this is what this show is all about. |
| 1:02.3 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 1:05.9 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:10.0 | All you need is the right |
| 1:11.3 | mindset, a little courage, strategy, and support, and you too can be the next million dollar |
| 1:16.3 | product boss. Let's do this. Hey, hey, product bosses. Now, welcome back to another exciting |
| 1:23.9 | episode of the product boss podcast. I'm your host, Jacqueline Snyder. And if you've been |
| 1:28.0 | hanging around for a while, you know how much I love giving you actionable real-time strategies |
| 1:34.3 | to grow your product-based business. And today is no exception. We're diving into next-level |
| 1:41.7 | visibility strategies with one of our absolute favorite PR experts, |
... |
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