724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 9 October 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media.
In This Episode, You’ll Learn:
00:00 - Who is Courtney Johnson?
01:30 - Why did Courtney start MYSOLMAT?
02:00 - What is the simplest way to guarantee your product will sell?
04:00 - What’s the Product Boss framework for creating a product?
04:51 - How vanity can guide your path to profit.
06:45 - Courtney’s cheat code for finding new product ideas.
09:15 - Why having a personal brand will take you farther, faster than a faceless business.
12:52 - How to use social media when you hate creating content.
14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.
16:15 - When does it make sense to send out samples of your product?
17:41 - The most overlooked social platform you need to be on, LinkedIn.
19:00 - How to use LinkedIn to reach buyers.
20:00 - What influencer marketers will give you the greatest ROI?
21:10 - The best and worst ways to cold pitch brands about your product.
Resources + Links
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Follow
Jacqueline on IG: @theproductboss
Courtney on IG: @courtlynnjohnson
Transcript
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| 0:00.0 | I think it's the simplest way to come up with a product idea. I did it for my my physical product. |
| 0:05.3 | And now I do it for all of my digital products. It literally cannot fail. And that is if you are |
| 0:11.3 | going to find something and you cannot find it, it is your duty to create it. |
| 0:19.6 | Hi, I'm Jacqueline Snyder. And this is the Product Boss podcast. I've helped launch and grow |
| 0:24.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:29.2 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:33.7 | manufacturers, artists, or food and beverage businesses, I have spent so many hours studying |
| 0:38.6 | it all. I've discovered what makes them successful, what mistakes they could have avoided. |
| 0:42.2 | How did they turn their ideas into successful business? And what are the strategies that they |
| 0:46.8 | have used to make more sales and be discovered by more customers? And this is what this show |
| 0:51.9 | is all about. Whether you're just starting out or you're looking to become a million dollar product |
| 0:55.8 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:00.4 | All you need is the right mindset, a little courage, strategy, and support. |
| 1:04.6 | And you too can be the next million dollar product boss. |
| 1:07.5 | Let's do this. |
| 1:11.4 | Hello, my friends. And welcome back to the product boss podcast. I am Jacqueline Snyder. |
| 1:15.5 | I'm your host, and I'm so excited because today I have a very special guest. We have Courtney |
| 1:19.9 | Johnson. She is the host of Slave the Gatekeeper podcast and just an incredible human being. |
| 1:25.7 | I cannot wait for you to learn more about her. |
| 1:32.9 | And she's also a product boss or maybe an ex product boss now. I'm an ex product boss. But so many good tips for how to come up with a product idea, how to work with influencers, |
| 1:38.5 | how to build a personal brand. Because really, that's where Courtney has shifted into as |
| 1:43.0 | personal brand building. And I'm just so excited |
... |
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