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Sales Transformation

720 - Mastering Founder-Led Sales, with Lloyd Lobo

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

52.1K Ratings

🗓️ 19 February 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

In this episode, host Collin Mitchell interviews Lloyed Lobo, co-founder of fintech company Boast. They discuss Lobo's journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and eventually an entrepreneur. Lobo shares his experiences in running founder-led sales and emphasizes the importance of communication and selling skills for entrepreneurs. He also highlights the four key elements for success as a founder: community, communication, creation, and consistency.

Follow the Host:
Collin Mitchell (Partner, Leadium)


Our Episode Guest:
Lloyed Lobo (Co-founder, Boast)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Sales Transformation.

0:03.0

In this episode, Colin sits down with Lloyd Lobo, co-founder of the FinTech Company

0:07.6

Post.

0:08.6

Lloyd shares his journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and ultimately an entrepreneur.

0:15.8

Colin, the floor is yours.

0:18.8

All right, welcome to another episode of sales transformation brought to you by Liedium. I'm your host Colin Mitchell and today I've got Lloyd Lobo on the show.

0:26.5

He's the co-founder of a FinTech company called Boast and he's also the Wall Street Journal bestseller of Grassroots to greatness.

0:34.6

Lloyd, how you doing?

0:36.2

I'm doing fantastic man, Stoke for this.

0:38.8

Thank you so much for having me.

0:41.0

Yeah, give us a little bit, give us the short version of your background and then we'll dig into some of the topics for today.

0:48.5

Definitely. I'm a Gulf War refugee turned engineer,

0:53.0

accidental salesperson, and then eventually an entrepreneur

0:59.0

recently left the day to day of my company,

1:02.0

transition to the board, and after we sold like

1:06.4

52% of the company to a growth equity firm.

1:09.2

And now I'm just doing a bunch of stuff that I always wanted to do, finding doing the stuff that

1:15.8

brings me joy. A lot of people say, oh man, I don't know if you could ever do nothing.

1:20.5

Well, I'm trying to basically pay back the family tax. I didn't spend time with my kids or my wife as much as I wanted to. Actually, I spend no time with them in the last 10 years and so I'm living that now spending day and day out with with the

1:35.2

fam family friendships and fitness yeah yeah yeah the three fs, which, you know, can a lot of sacrifice,

1:47.2

sacrifices are made in the entrepreneurship journey.

1:50.6

I lost your audio there. Yeah. A lot of sacrifices and then? Yeah, there's a lot of sacrifices made on those fronts in the entrepreneurship journey.

...

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