Before we get started, my new book, Building a Story brand is out now.

You can get it on Amazon or Barnes and Noble.

It's all about the idea that if you are trying to tell your company's story,

you are losing money.

Never tell your story. Only invite customers into a story.

That's what they want. The customer is the hero, not you.

It is the key to growing your business billion dollar brands understand it.

If you want to understand it by building a story brand today on Amazon or Barnes and

Noble. Now on with the podcast.

Welcome to the building a story brand podcast where we believe if you confuse you'll lose.

Noise is the enemy and creating a clear message is the best way to grow your business.

I'm your host Donald Miller.

I'm joined by my co-host, J.J. J. J. J. J. J. I want to play a game with you.

Go. That I usually play with Rob Bell. Really? Yeah, I don't know Rob very well. We've got together

five or six times, but we hardly ever even catch up. We just start playing this game where I go, tell me a story. And he's usually working on some piece of fiction in his head. I don't know if he's ever done anything with him. Anyway, we usually have a throw down. I've never won. Ever. I've never come remotely close to beating Rob Bell in the story-towing.

He's got 500 stories in his head. Yeah. I'll be like, there's a little kid with a wagon.

Yeah, and he's got elves and dwarfs and wars and those kind of stuff.

I'm like, UN, 15 minutes in.

But our podcast day, we have an expert story tell. Yeah, like a

professional. A professional that's what she does for a living. She tells stories for

living. He doesn't write them. She tells them live in front of audiences.

Yeah. And she's going to unpack for us how to do it.

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