Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss

customer experience, employee experience, and transformation in an agile age.

The agile world podcast is brought to you by Tech Systems, an industry leader in full-stack

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To read more about the topics discussed on this show

you can go to my website at the agile.world

and read my latest articles or get a copy of my latest book, The Center of Experience,

a blueprint for creating an experience-led organization, now available on Amazon and other retailers.

My name is Greg Kilstrom and I'm the host of the Agile World Podcast.

Today we're going to talk about how enterprises who remain agile can achieve great success

in building great experiences for their customers.

To help me discuss this topic, I'd like to welcome Alien Cahill, an author, speaker, and customer

experience expert who has worked with several Fortune 100 companies and gotten great customer experience, digital

transformation, and marketing results through a data-driven,

customer-centric and agile approach.

First, why don't you tell me a little bit about your background?

Thanks, Greg.

Yeah, back in the day I got my degree in Applied Behavioral Analytics,

so I was a complete Quantner nerd but now with big data and all of the

digital insights that we have I'm on the precipice of being cool. So I I help companies grow by focusing on their customers and I know that

sounds intuitive and a bit like a no-brainer but many times companies focus on themselves, their products, and their processes,

and think that they know their customers when in fact that's not the case. Well, Aileen, you were kind enough to share a

...