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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 12 May 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss

0:06.3

customer experience, employee experience, and transformation in an agile age. The

0:12.4

Agile World Podcast is brought to you by tech systems, an industry leader in

0:16.5

full-stack technology services, talent services, and real-world application.

0:22.3

For more information go to tech systems.com.

0:25.0

To read more about the topics discussed on this show you can go to my website at the

0:29.1

agile.world and read my latest articles or get a copy of my latest book, The Center of Experience, a

0:35.2

blueprint for creating an experience-led organization, now available on Amazon and other retailers.

0:42.0

My name is Greg Kielstrom and I'm the host of the Agile World Podcast. Today we're going to talk about the

0:47.3

value of a holistic digital experience. Too often organizations spend time

0:52.2

optimizing a few channels to make sure that they're performing well,

0:55.5

but they fail to look at the bigger picture.

0:58.0

Customer experience is a key differentiator in today's competitive marketplace,

1:02.0

and organizations that embrace digital

1:04.0

experience as more than the sum of its parts will get ahead and stay ahead.

1:08.0

To help me discuss this topic, I'd like to welcome Eric Stahl,

1:12.0

SVP of digital Experience at Salesforce.

1:15.0

First, why don't you tell me a little bit about your background

1:18.0

and what you do at Salesforce?

1:20.0

Thanks, Greg.

1:21.0

It's great to be here.

1:22.0

Well, I've been at Salesforce. Thanks, Greg. It's great to be here.

...

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