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The Terri Cole Show

710 The Power of Ritual and Celebration With Amber Salisbury

The Terri Cole Show

Terri Cole

Psychotherapist, Sustainablechange, Guidance, Mental Health, Simplestrategies, Society & Culture, Powerofintention, Simplestrategiestoachievepersonalfreedom, Hellofreedom, Easternmindfulnesspractices, Relationships, Health & Fitness, Practicalpsychology, Terricole

51.3K Ratings

🗓️ 24 April 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

I'm so happy to have Amber Salisbury on the show for an inspiring conversation that you might want to listen to with a cup of coffee in hand!

Amber and her husband Andrew founded Purity Coffee in 2016 with the goal of creating healthy coffee you can feel good about drinking, and Amber has also founded Sacred Cups to honor rituals around coffee. 

She shares a ritual with us later in the conversation and also how her many varied life experiences brought her here. I hope you enjoy it as much as I did, and as a gift, if you head to puritycoffee.com/terricole and use code "terricole" you get 30% off your first order until May 15, 2025.

Read the show notes for today's episode at terricole.com/710

Transcript

Click on a timestamp to play from that location

0:00.0

Well, hello there and welcome with this episode of the Terry Cole show. And it's had the most

0:06.2

fascinating conversation with someone who I've known for a couple of years. I've always been so

0:11.6

interested in what inspired her to do the things that she's done. She's an entrepreneur.

0:17.3

She's a celebrant. She's an end-of-life dula. Her name is Amber Salsbury.

0:21.7

And her whole life basically has been marked with this deep fascination with people and their

0:27.6

stories and the rituals that shape their lives, which very similar, honestly, to the things

0:33.7

that I'm interested in my life, people and their stories.

0:36.7

So she grew up with parents

0:38.6

who exposed her to all of these diverse cultures. She lived in India, Sri Lanka, and the

0:45.3

hills of Tennessee, all culturally so diverse. But this fostered her curiosity about human history

0:51.2

and the intricacies of different societies, like which she further explored

0:55.5

through her studies in psychology, sociology, and anthropology.

0:59.7

Driven by this desire to make a meaningful impact, she became a celebrant, performing weddings

1:05.4

and funerals and baby blessings and other rites of passage. And then her role as an end-of-life dula allowed her to combine

1:13.2

her coaching skills with her passion for celebrating significant life events from the beginning to the

1:18.8

end of life. So when we were talking about it, she was talking about how, you know, she would help

1:23.2

couples and then they would say, will you marry us? And then they would say, will you do a,

1:27.6

you know, a birth blessing? So it was almost like she started working, coaching people, and then it

1:33.0

turned into all of these other things. And so much of what I was so interested in in this conversation

1:38.8

that I had with her is how different, you know, her perspective and how different cultures

1:43.4

honor wellness, honor life,

1:46.8

and honor death. And we all know that in North America, definitely the U.S., we're not the best

...

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