Welcome to the Wind Make Give Podcast, this is Ben Kenny, joined with Chad Himes and Bob Stewart.

We are in part six of the Persuasion and Influence series.

Today, we're going to talk about another factor of persuasion called liking.

Ben, before we start, you look really handsome today.

Like did you do something different with your hair or?

You just want him to feature you on this episode

and make sure that he likes you a little more,

huh Bob?

Flattery will get you everywhere in my world.

Thank you, Bob Stewart. If you would like to make a

positive comment about my metabolism, that would be appreciated next.

You know that's coming from Bob's Mike.

Not from the Hard to Like Chad High.

That's right.

I won't be saying much on this episode.

You should probably just listen to this episode instead of participate.

I'm going to take notes.

It's a solid point. Ladies and

gentlemen, people decide to do business with you because they like you. They

decide to work with you because they like you. They will buy something because they like you.

All of the things that we talk about, sales, leadership, coaching, recruiting, marketing, this is a tool that could be used for you.

Now in the book that we've been discussing heavily in this series called

...