Welcome to the Wind Make Give Podcast, this is Ben Kenny joined with Chad Himes and Bob Stewart today and we are diving into

part five of the win-made give, influence, and persuasion series.

Part five, ladies and gentlemen,

we've already covered a variety of subjects like what Chad well we've covered

reciprocity we've covered scarcity we've covered authority and today Ben we're going to talk about what consistency why because we

consistently bring the same message again and again again because people want to be consistent in their messaging, consistent to their values, right?

Their beliefs. Consistency is a tool used by marketers

salespeople recruiters

businesses spouses

You know the whole gamut, it's being used on us and we're using it against them. There are three types of commitments. Number one, the voluntary commitment.

Number two, the active commitment.

And number three public commitments.

Ben let's dive into those a little bit explain them a little bit more to everybody listening.

A voluntary commitment would be when you ask somebody like Bob a question.

Just out of curiosity, Bob, how do you feel about the environment?

Is it important to you and your family?

Right? You're asking a question and he volunteers and says,

yes.

Active, think about it based on their actions.

Bob is recycling.

He's actively, right, publicly in some way,

make it a commitment to improving the environment.

...