7 Ways to Make Existing Content Better | Ep. #93

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Ways to Make Existing Content Better 00:35 – Number 1: Upgrade your content Digital Marketer did a good job in explaining how they upgraded their content 01:41 – Number 2: Segment your content 01:48 – Add headings 01:53 – Ask your readers a few questions 02:50 – Number 3: Look for underperforming posts 03:43 – Number 4: Do a quick competitor analysis 03:52 – BuzzSumo and Twitter Search 04:28 – Look at the comments and see what they’re pointing out 04:54 – Number 5: Check out Bucket Brigades on Backlinko 05:12 – Instead of having huge walls of text, do it as far as one sentence 05:45 – Number 6: Use Hemingway to help you write better 06:11 – Number 7: Have a custom image through Design Pickle 06:54 – That’s it for today’s episode! 3 Key Points: Not every reader is looking for the same thing – segment your content. Your competitor’s content might not be relevant to your company, so don’t copy it. You don’t need to be a pro in writing and marketing – there are a lot of tools available to help you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:56.0	I'm your host Eric Sue and I'm Neil Patel.
0:58.0	And today we're going to talk about seven ways to make existing content better.
1:02.0	So I want to preface this by saying digital to make existing content better.
1:02.6	So I want to preface this by saying
1:04.6	Digital Marketer actually at the Traffic and Conversion
1:06.8	Conference in 2016.
1:08.8	They actually did a really good job of explaining
1:11.1	what's going on there in terms of how they go about upgrading the
1:14.1	content that they have so it could literally be a piece that they have from a year or a
1:18.0	couple years old and they're just going back in time and they're upgrading it and
	...

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