7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics 00:40 – Make use of advanced segments 01:10 – Create a segment for each country you’re catering to 01:57 – Hook in AdWords with Google Analytics 02:19 – Hook in Google Search Console to Google Analytics 03:02 – Make sure you’re converting goals 03:25 - Callrail 03:46 – Scroll down to your segments and check the organic traffic 05:52 – Make sure you have the right Google Analytics reports 06:33 – That’s it for today’s episode! 3 Key Points: Google Analytics has a ton of features; make sure you’re making the most out of them. You can interlink Google applications to each other to help out in providing results. It’s important to get the right reports for your type of business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven things every marketer should configure in Google Analytics. So to kick things off, I think it's really important
1:06.7	when you're using GA to make use of the different segments. These are also known as advanced segments, and this is where you can create different segments. These are also known as advanced segments and this is where you can create
1:14.3	different segments of people such as people are coming in from a specific
1:17.9	traffic source or they've stayed on a site for a specific period of time or they
1:21.9	visited more than four pages.
1:23.4	So these are, you know, I'm giving you a segment of really engaged people.
1:27.8	And the good thing about this is you can create these segments and then you can take this, you can
1:31.6	cook in, or I guess I'm actually giving you two tips right now,
	...

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